SearchCap: The Day In Search, February 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• How To Stop The Panic Before Asking “Have I Been Panda Slapped?”
  You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as we look at the two year anniversary of Google’s Panda Update, the likelihood is that you have not. Rankings and traffic fluctuate for many reasons, most of which are not related to penalties from search engines. […]
• The Hidden Google Search Box
  It seems as if Google is testing hiding the search box completely from the Google search results page. A post in a Google+ Community by Tom Johns spotted this first. He said he was using a beta version of Chrome, and when he searched, the only way to submit a search query at Google was […]
• The Link Shrink Is In: Is Starting Over The Best Option?
  We just came upon the two year anniversary of what came to be known as the Google Panda Update. Between then and now, a seismic shift has seemingly taken place in the link building and SEO industry. Many of you reading this know the gory details, but if you don’t, I recommend reading Vanessa Fox’s […]
• 3 Major Tablet & Smartphone Search Opportunities For Multinational Websites
  Looking back at 2012 statistics for smartphone usage & tablet sales figures paints a picture of significant multinational SEO opportunity in 2013. Here are three key SEO opportunities for 2013 and how to take advantage of them.
• Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson
  (Editor’s Note: This is the final article in a 3-part series looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011. To catch up, please see the first two articles in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery and Google Panda Two Years Later: […]
• Live @ SMX West: In-House SEO And PPC: What You Can Learn From Each Other, Optimally
  If you’re an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you’re working for the same company you know these people are “on your side,” but at times tension can arise when “competing” for similar keywords, or budget, or even when it comes to properly giving […]
• Search Engine Land’s SMX West comes to San Jose in 2 Weeks – Register Today!
  Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 50+ sessions on SEO, PPC, mobile search, social media marketing at more. Learn from faculty of over 120 leading brand marketers, agency experts, Facebook, Google and Bing. Register […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices
• Google+ Sign-In Launches For Secure, “Social Spam-Free” Logins Across All Devices
• Google Worries About Getting “Forked” By Partner Samsung
• ICANN Aims To Help Brands With Domain Trademark Clearinghouse
• Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
• Free Phone Calls & Simple Sharing Hits Facebook’s iOS App

Search News From Around The Web:

Business Issues

• European mobile companies vow to break Google and Apple monopolies, m.guardiannews.com
• Why Publishers Need to Stop Worrying and Learn to Love Google, Forbes
• Google spars with Spain over data privacy, CNET News
• Google’s Rubin: No Need for Retail Stores to Sell Android Devices, AllThingsD

Local Search & Maps

• Bing 3D Elevation Models using HTML5 and Bing Maps, Bing Maps Blog

Link Building

• How Much Longer Will Your “Easy” Link Building Tactics Really Work?, Search Engine Guide
• Think Before You Link! Defensible Link Building in a Post-Penguin World, blueglass.com

Paid Search

• 4 Targeting Strategies For Product Listing Ads, PPC Hero

Searching

• Google’s Do A Barrel Roll Annoyance, Search Engine Roundtable
• Hide Google’s Navigation Bar, Google Operating System
• Search Savvy: Top 6 Search Operators for Online PR Pros, AIM Clear Blog

SEM Industry

• Google AdWords Community Celebrates One Year Anniversary With Video, Search Engine Roundtable
• SWOT Analysis of the Pay Per Click Industry, PPC Chat Streamcap

SEO & SEM

• SEO + PPC Bear Hug! Ruth Burr Talks Hybrid Marketing + Agency Life vs. In-House, AIM Clear Blog
• 6 Critical Questions To Ask An SEO Agency Before You Even Think About Signing, SEO.com
• Advanced WordPress SEO: Permalink Changes & Multilingual Implementation, SEOmoz
• Avoid Going Over Your Limit With Managed Budgets, PPC Hero
• How To Get Subcategories Under Your Site Address In Google SERPs And Other Questions – Podcast Episode #201, Site Visibility
• Larry Page On How To Become Part Of The Google+ Knowledge Graph, Search Engine People
• We Need More Full Stack SEOs, Search Engine Watch
• You Must Choose a Winning PPC Ad, Certified Knowledge

Video, Music & Image Search

• Context Is King: Share Your Story, YouTube Blog
• Traffic Down But Conversions Up With New Google Image Search Design, Search Engine Roundtable