SearchCap: The Day In Search, July 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search In Pics: Xoogley Tesla, Google Lite Brite & Running Of The Non-Newtonian Fluids
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Xoogley Tesla Roadster: Source: Google+ Google’s Giant Lite Brite: Source: Google+ Drivers License Photo With Glass: […]
• You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy
  The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds. But some peppered moths survived – by turning black themselves! To […]
• Webcast: Optimize Your Landing Experience for PPC
  Digital Marketing Depot Webcast July 18th 1:00EDT/10:PDT – This webcast will focus on tactical, how-to advice for creating and optimizing landing pages to increase conversions with guidance specific to PPC. Attend this webcast and learn how to find the right combination of keywords for a quality visitor experience, the importance of creating content specific for […]
• Search Engines Keep The Lights Out On Fireworks Ads, Mostly
  Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers,” “bottle rockets,” and “fireworks” are not allowed per the advertising policies of Google and Bing — and their respective search partners like AOL, Ask, Yahoo and DuckDuckGo. Sam […]
• Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day
  What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day. Based on Bing’s search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics. After reviewing search logs, Bing found that: More searches were performed for Kanye […]
• Google July 4th Logo Answers The Question: When is Independence Day?
  Today’s Google logo celebrates this year’s Independence Day with an interactive image of an illustrated family of dogs road tripping across the US. Set on the background of a paper map like your dad may have used before Google Maps, stars highlight trip locations across the country to spell out “Google” with an old style […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More
• Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization
• Latent Consequences Of Conversion Rate Optimization
• Twitter Users Now Get List Of Auto-Complete Hashtag Suggestions On The Web
• UK’s ICO Watchdog Tells Google To Update Privacy Policy By September 20th Or Else
• Twitter Relaxes Display Requirements For Developers, While Prohibiting Automated Following
• How Advertisers Can Combat Mobile Fragmentation
• 3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns
• The Google Glass Privacy Debate: What’s Real & What’s Overblown Hype

Search News From Around The Web:

Industry

• Google Takes 7% Stake In Vevo, Wall Street Journal
• Google and Feeds, Google Operating System
• RIAA Hits 25 Million Google Takedowns, Web Blocking Making Things Worse, TorrentFreak
• The world according to Google, NZ Herald News

Local & Maps

• How Google’s Carousel Convinced Me That Review Counts Count For Nearly Nada, SEO Igloo Blog

Link Building

• Historic Index Update, Majestic SEO Blog

Searching

• How Google is Killing Organic Search, Tutorspree Blog
• Full-Screen Google Translate, Google Operating System
• Context is King: Google Parameterless Searches, SEO By The Sea
• Google iOS Search App Logging Users Out Repeatedly, Search Engine Roundtable

SEO

• An Evergreen Content Case Study, Moz
• How Should Marketers React When Google’s Search Results Have Dramatic Changes?, Moz
• How to De-Personalize Your Search Results, Search Influence
• July 2013 Google Webmaster Report : Google Updates…, Search Engine Roundtable
• Multiple Domains Crowding Search Engine Spam, Search Engine Roundtable
• These Two Graphs Show Painful Drops for Google and Baidu in China, techinasia.com

SEM / Paid Search

• Google’s Keyword Planner: What’s changed and is it any good?, PPC Hero

Search Marketing

• The Journey of an Average Seo, musechimp.com