SearchCap: The Day In Search, June 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Up Close With Google’s Search By Image: Hits, Misses & More
Earlier this week at its Inside Search event, Google announced a new way to search the web called Search By Image. Rather than enter a text query, Search By Image lets you begin your search with an image and Google will (try to) tell you what it is and show visually similar images. Search By […]
- Friday Fun: A Street View Car Made Of LEGOs … And It Works!
From the you-knew-it-would-happen-at-some-point department: a “street view” photography car made out of LEGOs that actually works! The car/toy (frankly, I’m not sure what to call it) is the work of Mark Crosbie, a software architect based in Dublin, Ireland and self-described “big LEGO kid by night.” It uses Lego’s NXT (a programmable robotics system), a […]
- Google Does Love Ranking Data – They Just Aren’t Ready To Admit It
During the Matt Cutts You & A at SMX Advanced in Seattle last week, someone asked Matt if Google would ever “like” query systems that provided ranking reports to SEOs. Matt said, again, that the focus shouldn’t be on rankings, and that website should be focused on “what makes the most money.” I rebutted that […]
- Understanding The Human Part Of The User Experience
In 1997, a computer called Deep Blue beat world chess champion Garry Kasparov. Headlines triumphed about the victory of machine over man, as we humans were “conquered”, “vanquished” and, as a result of our defeat, “stunned.” Checkmate…Finally! The real question isn’t why we finally were defeated by a chess playing computer, but why it took […]
- Search In Pics: PMail, Google Map Makers & Yahoo Store
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Yahoo Store: PMail: Google Map Makers: Yahoo Indonesia Editorial Team Loses Leader: Barry Schwartz (that’s […]
- Majority Of Smartphone Users Online “Multiple Times” Daily
In New York, at the Mobile Marketing Association forum, Google presented sponsored research on global smartphone user and marketer behavior. The data come from two related studies. The first is an “an online survey of thousands of mobile consumers in 30 countries.” The second is based on “a telephone survey of 1,000 marketing decision makers,” […]
- Facebook Launching New Features To Enhance ‘Places’
This week Inside Facebook revealed that Facebook was planning on bringing a few new features to their Places product. Facebook Places launched almost a year ago, a product which has seen decent usage to date. The new features that are reportedly launching should make it much easier to market places, especially for those with small […]
- Google: rel=”canonical” Now Supported In HTTP Headers
Google announced they are now supporting the rel=”canonical” attribute within HTTP headers. This enables webmasters to set up a canonical for linking to or from PDF files or other non-HTML based files. One of the examples given by Google is that a “webmaster can signal to Google that the canonical URL for the PDF download […]
- Official: Google Testing Display Of Click Counts On Paid Search Ads
Intrepid searchers have been spotting click counts displaying under certain AdWords ads on Google.com, and the search giant has confirmed it’s doing a small experiment. Both Vinny O’Hare and Steven Weldler spotted the user interface test, in which a click count was displayed underneath the URL portion of the ad. In one implementation, the text […]
Search News From Around The Web:
Business Issues
- Oracle seeking ‘billions’ in damages from Google, MarketWatch
Local, Maps & Mobile
- 10 Dumbest Google Maps Fails, Search Engine People
- Google Places Basics: Listing a New Business – A Timeline for Launch, Mike Blumenthal
Link Building
Paid Search & Contextual
- AdWords API JavaScript library – Getting started, AdWords API Blog
- Happy Birthday AdSense, Inside AdSense
Searching
- Go Inside Search to get the most out of Google, Official Google Blog
SEM Industry
- Video: Google Panda & UK Update, Google Image Search, Voice Search & More, Search Engine Roundtable
SEO & SEM
- Google Can Label Your Whole Domain As Malware If Sub Domains Have Malware, Search Engine Roundtable
- How Do You Convince SEO Naysayers?, outspokenmedia.com
- New Photoblogging Tips for SEO, dailyseotip.com
- Panda: should publishers bother fighting back?, Econsultancy
- Protecting users from malware hosted on bulk subdomain services, Google Online Security Blog
- Search Agency Adds Display Expertise for a ‘One-Two Punch’, eMarketer
- What’s your opinion on microsites?, YouTube
Social Media
- Apple gives us a Peek into a New Social Networking App in the Works, Patently Apple
- Facebook Readies an iPad App, Finally, New York Times
- Unraveling Facebook Open Graph – Part 2, blueglass.com
Video, Music & Image Search
- 1 Million Galleries (and counting!), blog.flickr.net
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- A/B and Multivariate Test Validity: Beware of Bad Data!! – Validation of test results when conducting conversion testing is critical if you want to be forming a plan based on the best data possible. Here are 4 types of validity threats that can help you identify areas where there may be problems with your numbers.
- How to Get More Twitter Followers – If you're interested in quality and not just quantity, Michael Gray shows you one of the most effective tactics to build a following, something he calls a follower raid. (arrgh!)
- 4 Keys to Turning Negative Commenters Into Brand Advocates – Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities.
- Google Web Search Supports rel=canonical HTTP Headers – Google announced today on their Webmaster Blog that they support the rel-canonical mechanism, formerly restricted to META elements, in HTTP headers now. That's great news, because it allows to canonicalize URIs of PDF docs, text files and whatnot. Personally, that's SUCCESS: I've requested this in 2009, nagging and nudging Google from time to time. Thanks, Google!
- The True Value Of Links – Nothing new or earth-shattering, but I'm not sure this basic concept has been better explained than here.
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