SearchCap: The Day In Search, June 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the […]

on June 27, 2012 at 5:03 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant

    Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the Google search experience for mobile devices. To date Google has been compensating for the awkwardness of the PC SERP on smartphones with voice search and other marginal “fixes.” Today it took a potentially major step […]

  • Microsoft AdCenter Rollout Comes To Three More European Countries

    The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising’s adCenter, the company announced today. Now both the algorithmic and the paid search portions of the Alliance have been […]

  • Google’s Knowledge Graph Has An Error 20% Of The Time

    Google’s knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights […]

  • 3 Questions To Ask Your B2B SEO Expert

    Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what […]

  • How Search-A-Likes Can Improve Both Search Retargeting & SEM Campaigns

    Regardless of medium, the best marketers know cross-channel integration is key, and the exchange of information between channels should be a two way street. The world of online marketing is no exception, as more and more search marketers are looking to search retargeting as a way to leverage their knowledge of search engine marketing over […]

  • How To Get Management Excited About Conversion Optimization

    As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to realize that it may make sense to shift some attention away from the unending search for higher click-through rates and toward getting higher conversion rates on our sites. […]

  • Google Tests New Car Leads Product

    Financial services, hotels, flights, products… what’s next for Google’s paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific […]

  • New Google Test: Remove The Top Black Bar

    Google is testing yet another user interface test, this one is where the top thin black bar can be removed completely. Tecno-net spotted this earlier and showed that if you can also remove the top black bar by going to this URL. Google added the thin Google black bar back in June 2011 and tried […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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