SearchCap: The Day In Search, June 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant
Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the Google search experience for mobile devices. To date Google has been compensating for the awkwardness of the PC SERP on smartphones with voice search and other marginal “fixes.” Today it took a potentially major step […]
- Microsoft AdCenter Rollout Comes To Three More European Countries
The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising’s adCenter, the company announced today. Now both the algorithmic and the paid search portions of the Alliance have been […]
- Google’s Knowledge Graph Has An Error 20% Of The Time
Google’s knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights […]
- 3 Questions To Ask Your B2B SEO Expert
Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what […]
- How Search-A-Likes Can Improve Both Search Retargeting & SEM Campaigns
Regardless of medium, the best marketers know cross-channel integration is key, and the exchange of information between channels should be a two way street. The world of online marketing is no exception, as more and more search marketers are looking to search retargeting as a way to leverage their knowledge of search engine marketing over […]
- How To Get Management Excited About Conversion Optimization
As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to realize that it may make sense to shift some attention away from the unending search for higher click-through rates and toward getting higher conversion rates on our sites. […]
- Google Tests New Car Leads Product
Financial services, hotels, flights, products… what’s next for Google’s paid inclusion vertical search engine plans? It appears to be new cars, if a Bay Area test is any indication. The test was first spotted by auto industry publication DealerELITE. If a person has indicated he is in the San Francisco Bay Area, searching on specific […]
- New Google Test: Remove The Top Black Bar
Google is testing yet another user interface test, this one is where the top thin black bar can be removed completely. Tecno-net spotted this earlier and showed that if you can also remove the top black bar by going to this URL. Google added the thin Google black bar back in June 2011 and tried […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google+ Users Spend 12 Minutes Per Day ‘In The Stream’
- Google Shows Nexus 7 Tablet, Media-Streaming Device “Q” At Developer Conference
- Google Accepting Pre-Orders For Google Glass Explorer Edition For $1,500
- Google Announces Google+ Events With Google Calendar Integration
- Google I/O 2012: Nexus 7 Tablet Announced, Google Glasses Demo’d In Amazing Style
- Good Morning, Twitter
- Four Tips For Writing Emails That Sell
Search News From Around The Web:
Applications & Portal Features
- Images Not Loading On Google News With Safari, Search Engine Roundtable
Local, Maps & Mobile
- Android @ I/O: the playground is open, Official Google Blog
- We Want New Street View, Google Maps Mania
Link Building
- 10 Ideas for Link Bait & 5 Ways to Get the Word Out! – YouMoz, SEOmoz
- 5 Ways to Increase your Link Building Efficiency, State of Search
- Historic Index Update. Now with Flow Metrics, Majestic SEO Blog
- How to Attract .Edu Links Through Blogger Outreach, blueglass.com
- Link Removal Flowchart for Fast Quality Evaluation, BruceClay.com
Paid Search & Contextual
- Ad Age Survey: Marketers Love Facebook, But Have No Idea If Their Ads Work, Ad Age
- Ad Traffic Quality Resource Center available in additional languages, Inside AdWords
Searching
- Google Knowledge Graph Review, beu blog
SEM Industry
- Is Bing Winning Over SEOs & Is It Enough To Change Market Share?, Search Engine Roundtable
SEO & SEM
- 1 Wedding and 4 Search Stories: Lessons from My Best Friend’s Wedding, BruceClay.com
- Watch Out for Long Title Tags, SEOmoz
- 7 topic ideas for adding video to your SEO content strategy, The Screening Room
- Alan Bleiweiss SEO Audit Master Interview, mckremie.com
- Bing A Look at SEO Reports & SEO Analyzer, Bing Webmaster Center blog
- Bing Reviewing Link Explorer and Fetch as Bingbot, Bing Webmaster Center blog
- Google adWords Backgrounds Changing… AGAIN, Screaming Frog
- Headsmacking Tip #21: Write Better Headlines Than Anyone Else, SEOmoz
- How Buddies and People Who Know are Selected for Bing Social Searches, SEO By The Sea
- How To Avoid an On-Page SEO Over-Optimization Penalty [Post-Penguin Era], Search Engine People
- How to Implement Schema.org into Your SEO Efforts: Part 2, Search Marketing Sage
- If Content Is King, Then What’s Queen?, komarketingassociates.com
- Implementing Authentication with PHP and MySQL in E-Commerce website, seo-positive.co.uk
- Most Notorious Ways People Have Exploited Google’s Algorithm, Search Engine People
Social Media
- +1, Official Google Blog
- EXCLUSIVE: Google+ gets new feature to selectively pull in other-network updates, VentureBeat
- Is Reddit Worth Your Time?, internetmarketingninjas.com
- The Many Sides of Jack Dorsey, Wired
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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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