SearchCap: The Day In Search, June 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
  Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not about making Google more money in the short term. (3) […]
• “Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers
  On May 15th, we reported that Google targeted yet another link selling network that resulted in several thousand penalties. Google’s head of search spam, Matt Cutts, has revealed which link network was the target via Twitter last week. The target was one of the oldest, and arguably the most prominent, link selling brokers on the […]
• Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports
  This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already formatted and set with column […]
• Fifty Shades Of Full Value
  I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give credit to all the other ways a customer […]
• Hyperlocal Social News On Patch
  Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or relegating themselves to online-only publications. Local newspapers of long and storied pedigree have shied away from daily publication, […]
• Google Tests Larger Video Thumbnails In Tablet Search Results
  Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate this on my devices, including Chrome and mobile Safari on an iPad and some […]
• Big Brand SEO & Penguin 2.0
  Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I thought that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular areas of concern for big site SEO and how to ensure you come out smiling when Google’s planned updates take effect.
• Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google
  I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search engine than Google. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Free Screenings Of “The Internship” Offered Today For Interns (Or Anyone)
• Yes, Twitter Is Down For Some, Having Site & API Issues
• Feedly Outlines RSS Roadmap, Touts 68% Conversion Of Testers To Active Users
• Twitter’s Vine App Now Available On Android Devices; iOS Version Hits 13M Users
• Online Retailer Boticca Using Customer Instagram Photos On Homepage & Product Pages
• Google Analtyics Dashboard Sharing Among Profile Users Coming Soon
• Survey: Windows Phone Gaining At Android’s Expense
• Google In Secret Legal Battle With Feds Over Consumer Data
• Expand Into New Digital Markets With A Semantic Microsite Strategy
• How To Make The Most Of The Google+ Design Changes
• As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?
• Google: No Facial Recognition Apps Will be Approved For Google Glass
• Google’s “X Phone” Is Coming, So Are Nexus-Like Versions Of HTC One And Galaxy S4
• Tumblr Expands Sponsored Posts To Desktops

Search News From Around The Web:

Business Issues

• Google and competition: Google and competition: as users we can give our own verdict, The Guardian
• Yelp open to partnering with Facebook’s rival offering: CFO, Reuters

Local Search & Maps

• Local Market Launch Introduces Local Visibility Audit Tool for National Brands and Multi-Location Businesses, PR Web
• In Lithuania, the Tax Man Cometh Right After the Google Car Passeth, Wall Street Journal
• Google Email Inviting Businesses to Update Their Listing in a Newly Converted Dashboard, Mike Blumenthal
• Google Local & Review Scams – A Simple Solution, Mike Blumenthal

Link Building

• Anchor Text Analysis: Imperfections are OK, Spin Sucks
• Google Webmaster Tools All You Need To Discover The Links You Should Disavow?, Search Engine Roundtable

SEM Industry

• Are SEOs the ‘Bad Guys’?, WebProNews
• Top 25 Most Influential PPC Experts: Nominations for Most Influential Expert, PPC Hero

SEO & SEM

• The Chicken Cometh, Bing Webmaster Blog
• Bing Ads Academy – Creating and Optimising Sitelink Extensions, Bing Ads Blog
• Case Study: Do People Actually Click Sitelinks?, PPC Hero
• Local SEO – “Analytics and Tracking”, Search Engine Guide
• Three Types of Google Suggest Results, internetmarketingninjas.com