SearchCap: The Day In Search, March 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• How To Snag A Sale From A Simple ‘Contact Us’ Page
  Getting website sales isn’t all about product pages and shopping carts. Many business owners forget there is a whole conversion funnel every visitor goes through before choosing whether or not to make a purchase on your site. One of the most important aspects of that funnel is the “Contact Us” information and page on your […]
• Yahoo Buys Mobile Startup With Big Search Chops
  Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as “a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles.” It sounds […]
• Google Trends Now Shows YouTube Searches
  Google announced on Google+ that they have expanded Google Trends to add YouTube search support. Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use this, go to Google Trends and search for […]
• A Case Study In B2B SEO Keyword Analysis
  A few weeks back, Dr. Peter J. Meyers (“Dr Pete“) wrote a post on SEOmoz about the average position in the browser screen a number-one ranking in Google appears. It is an interesting piece of research, and I recommend reviewing it. My two key takeaways were: More Google-specific features, such as advertising and local results, […]
• SMX West: The Search Police Video With Google’s Matt Cutts & Bing’s Duane Forrester
  One of the highlights from the SMX West show a week ago was the session named “The Search Police: Matt & Duane’s Excellent Search Engine Adventure.” The panel featured Google’s Matt Cutts and Bing’s Duane Forrester as Bill & Ted with Danny Sullivan playing Rufus. Matt (Bill) and Duane (Ted) both give presentations and then […]
• The Short Cutts: Matt Cutts SEO Videos With Quick Questions & Answers
  Google has published over 500 videos on the Webmaster Help YouTube Channel, most of those videos features Matt Cutts answering quick SEO related questions. Sometimes you want the quick answer from Matt Cutts and sorting through hundreds of videos with the average length of two to five minutes can take a while. That is where […]
• New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals
  AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing […]
• The Full March Madness Bracket Shows In Google Search Results
  I suspect that most college basketball fans will be following the NCAA College Basketball Tournament on TV and via their favorite bracket contest website, but they could follow it via a simple Google search, too, if they want. As Google’s Dan Vanderkam shared this afternoon on Twitter, certain college hoops-related searches are now showing the […]
• Google AdWords ValueTrack Updates Let Advertisers Direct Users To Device-Specific Landing Pages
  For advertisers using keyword level URLs, Google AdWords will soon be launching new ValueTrack features to help improve enhanced campaign performance by device. Based on feedback from advertisers, the new features will make it possible to direct users to a device-specific landing page at keyword level and enable better tracking of enhanced campaigns. The ValueTrack […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Launches Notes Service, Google Keep
• Coca-Cola Clarifies: Social Media Is “Crucial” & Drives In-Store Sales
• Klout’s New Product Invites Businesses To Get Serious About Social Influence
• Yes, Digg Was Dropped From Google Briefly, Back Now
• Google Gets A Battlestar Galactica Cylon
• Here Comes Another Button: “Send To Kindle”
• Hiring The Email Designer
• Watch Wars: Samsung Races Apple To Develop Wearable Computer
• Consumer Behavior Survey Finds Personalized Service Options Win Over Brand Loyalty
• Facebook Rolls Out Lookalike Ad Audiences Globally

Search News From Around The Web:

Applications & Portal Features

• Google Public DNS Now Supports DNSSEC Validation, Google Online Security Blog

Business Issues

• Which internet will India choose?, The Times of India

Local Search & Maps

• Trekker takes on Canada’s Arctic Winter, Google LatLong

Link Building

• Announcing the March Mozscape Index!, SEOmoz
• Link Directories Charging Money For Link Removals, Search Engine Roundtable

Searching

• Wednesday search challenge (3/20/13): What came from the mine?, SearchReSearch

SEM Industry

• Kid Tattoos A Google Logo On Himself & Asks For Ad Money, Search Engine Roundtable
• What Really Happened With Raven Tools: Interview with Jon Henshaw, Search Engine Journal
• Why Should I Choose You?, State of Search

SEO & SEM

• The Ultimate List of SEO Bookmarklets, High Position Blog
• 5 Tips For New SEO Providers, Daily SEO Tip
• Bing Webmaster Tools Prevents Blocking Of Important URLs, Search Engine Roundtable
• Building better Brand Signals to Improve Search Visibility, Kaiserthesage
• Can SEO Be Made Obsolete?, State of Search
• Does Google still need text to understand my site?, YouTube
• How to Create a State of the Art PLA Campaign, Certified Knowledge
• How to Grow Your Google+ Following, Search Engine Journal
• Making search-friendly mobile websites — now in 11 more languages, Official Google Webmaster Central Blog
• SEO ‘Content Marketing’ Opens the Flood-gates to a New Generation of Spam, SEO Theory
• SEO Diagnostics: Proactive and Reactive Diplomacy, Search Engine Watch
• Why Are URL Structures Important for SEO? Part 1, Vertical Measures
• 3 Must-Have SEO Tools: 17 SEO Experts Weigh In, Powered by Search
• Didit Don’t Panic Over Panda, didit.com
• Over 100 Game Changing PPC Strategies From 12 Experts, koozai.com