SearchCap: The Day In Search, March 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• A Primer On How To Get The Most Out Of Sitemaps
  Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process of organic discovery can be slow and spotty, so it’s hardly any solace to sites that publish hundreds of new pages a day, or publish extremely time-sensitive content such as news articles, or publish a […]
• Workarounds To Make Enhanced Campaigns More Flexible
  Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days. This month, I’ll recap a few take-aways from the event and share some ideas for workarounds and automation that may […]
• Bing Snapshots Grow To Understand People, Places & Things With “Satori” Expansion
  Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now, Bing says those are taking another leap to better understand relationships between people, places and things, using an expansion of what it calls its “Satori” technology. Bing writes on its blog today saying: Today, we […]
• Google Alerts: Still Broken
  Last month, I wrote my Dear Google Alerts: Why Aren’t You Working? story. Soon after, Google told me things were improved. That’s not been the case for me; and now, another open letter about how poorly the service is working has appeared. The latest letter is from The Financial Brand, a website for financial marketers. It writes, […]
• Topless Nude Photo Makes It Way To The Google Knowledge Graph
  You would think that when you search for something in Google, and an image comes up in their knowledge graph box, that the image would be rated PG-13 or lower. Well, that is not the case when you search for Angel Tompkins (warning: topless image if you click the link). The image shown for her is from […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web?
• Study: Correlation Between Tweets And TV Ratings
• Quora Rolls Out Full-Text Search: Good For Blog Ideas & Reputation Management
• Chartbeat Demonstrates Below-the-Fold Ad Placement Is More Valuable Than Originally Assumed
• A 15-Second Peek Into Twitter’s Future With Video “Instant Replays”
• Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos
• Follow The Roadmap To App Success
• Pinterest Buys Local Recommendations App Livestar For Talent

Search News From Around The Web:

Applications & Portal Features

• Apple: Google Now hasn’t been submitted to our App Store, CNET

Business Issues

• A Problem Google Has Created for Itself, Atlantic
• Billionaire Google Board Member Is Latest Victim Of “Guccifer” Hacking Rampage, The Smoking Gun
• Google Explains Why The Future Of Energy Is Green, Forbes
• Google opens local search site, partial access to Google Play in Myanmar ahead of Eric Schmidt visit, thenextweb.com
• My Google Trust Issues, Forbes

Local Search & Maps

• Google’s Eric Schmidt: Why I love my BlackBerry, CNET News
• On Iqaluit streets, Google faces new challenges in first day of mapping, The Globe and Mail

Link Building

• 11 Creative Ways to Build Links, quicksprout.com
• 5 Simple Ways to Stop Building and Start Earning Links, Search Engine Journal
• Announcing the Just-Discovered Links Report, SEOmoz
• How do I Get Them to Link? – Lyndon Antcliff speech at #Linklove, stateofsearch.com
• Link Building Wins For A New E-Commerce Site, Search Engine Journal

Paid Search

• Facebook Ads Campaigns: Easy as 1-2-3-4!, BruceClay.com

Searching

• How to replace Google Alerts for superior competitor analysis, eConsultancy

SEM Industry

• My SMX West Journey: From Newbie to Speaker with Top SEO Takeaways, Kahena Digital Marketing
• Taking SEMPO to a Whole New Level, SEMPO

SEO & SEM

• 4 New Marketing Fundamentals Impacting the B2B SEO Professional, komarketingassociates.com
• Five important PPC trends, econsultancy.com
• Hacked? Here’s How To Remove The Dreaded Google Malware Warning, Cypress North
• How often should I use keywords in my content?, verticalleap.co.uk
• It’s Officially Unofficial: Google’s Panda Algorithm Update, 360i Blog
• Mastering PPC: Understanding Search and Display, SEER Interactive
• Meet the Most Suspect Publishers on the Web, AdWeek
• Native Advertising For SEO, SEO Book
• RIMC 2013: Duane Forester – First Keynote #RIMC13, State of Search
• Scraping for Dummies with Outwit (a Marketer’s Best Friend), SEER Interactive
• Search Engine Optimization Best Practices for AJAX URLs, Bing Webmaster Blog
• The Evolution of Advanced Keyword Research, portent.com
• The Top 10 Things You Should Know About SEO For Your Small Business, SageRock
• Tips in Setting Up Product Listing Ads, Search Engine Journal