Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Topic: Cypress North
Beyond keywords: Mastering AI-driven campaigns
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
Search Engine Land Awards 2025: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 27.
Google Ads AI Max: Automation with a side of anxiety
Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.
Is AI making PPC marketers better or worse?
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.
Google launches confidential matching for data privacy
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Advertisers react to Google Reporting and Product Listing glitch
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google's transparency in handling the situation
10 advanced strategy ideas for Google Ads
Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google confirms sunset details for 4 attribution models in Ads and Analytics
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."
Google to sunset 4 attribution models in Ads and Analytics
First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
How successful marketers plan paid media in a changing world
Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.
Google Ads ditches campaign drafts in updated experiments page
The updated experiments workflow is currently rolling out to select advertisers.
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
Google Ads will combine Smart and standard Display campaigns
The new Display campaign type will have the same controls that standard Display campaigns currently offer.
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products.
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October 1.
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November.
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy -- and boost team morale.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their clicks.
SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a new search feature just for […]
SearchCap: The Day In Search, November 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Offer Extensions Get Shut Down In Favor Of Google Offers In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in […]
SearchCap: The Day In Search, October 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands International Targeting In AdWords Google has tweaked how location targeting works for international searches. It’s a change that allows ads to be seen across countries, not just within countries, […]
SearchCap: The Day In Search, August 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Local Ad View (And AdWords Click Type) Comes To Google Maps App Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS […]
SearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to gauge interest levels for Google Local Carousel results, search […]
SearchCap: The Day In Search, March 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Primer On How To Get The Most Out Of Sitemaps Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process […]
SearchCap: The Day In Search, July 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Firefox 14 Now Encrypts Google Searches, But Search Terms Still Will “Leak” Out Firefox 14 has officially launched today, which means all Google searches are encrypted by default. However, due to […]
SMX East 2011: Facebook Ads, Meet Search Ads
Facebook Ads, Meet Search Ads Presentations from SMX East – NYC, NY, September 2011 You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing […]
Welcome, Greg Finn & Gary Price To Search Engine Land!
Today, Search Engine Land welcomes two new contributing editors: Gary Price and Greg Finn, who will focus on search and social media for the site, respectively. I’ve known Gary for years, and it’s a pleasure to be working with him again. There is nothing related to search engines or research tools that Gary doesn’t know. […]
SMX West 2011 Slide Video: Building Buzz On Facebook
Building Buzz On Facebook: Getting Liked & Shared Presentations from SMX West, March 2011 If Facebook were a country, it would be the third largest in the world. That’s a huge amount of potential traffic, and the key to getting exposure is getting your content liked and shared. In turn, those “Likes” may help you […]
SMX East 2010 Slide Video: Facebook SEO: Free Ways To Be Found On Facebook
Facebook SEO: Free Ways To Be Found On Facebook Presentations from SMX East, October 2010 Within Facebook, your pages are increasingly acting as a parallel universe to your public web pages. And increasingly, Facebook profiles are turning up in Google search results. Now, there are numerous steps you can take to enhance your visibility both […]