SearchCap: The Day In Search, March 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Companies Fail At Enterprise SEO A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, […]

on March 5, 2012 at 4:53 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Why So Many Companies Fail At Enterprise SEO

    A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, that sustained SEO success can occur. Yes, brands are still a very strong signal when it comes to ranking, however, recent advancements like “authorship rank” and Search Plus Your World have hyper-focused […]

  • Google Enables Cross-Platform Local Search (As Carrot To Relinquish Your Privacy)

    Google is enabling people to gain access to PC search histories on their mobile browsers (Android, iPhone). Conduct a (local) search on the PC and later get the information on your smartphone — if you’re logged in and have Web History enabled. Google says this makes it convenient for people to search for local places […]

  • Google Sent Over 700,000 Messages Via Webmaster Tools In Past Two Months

    At SMX West last week Tiffany Oberoi from Google shared that Google has sent over 700,000 messages to webmasters via Google Webmaster Tools in January and February 2012. That is more than the total number of messages Google sent in 2011 and almost more than what Google has sent since launching Google Webmaster Tools message […]

  • Keeping Up With Google: Bing Launches New “Search Quality Insights” Series

    Want to understand better how Bing creates its search results? Bing has announced a new “Search Quality Insights” series to provide a more behind-the-scenes look at its search engine. You know, like “Search Quality Highlights” series that Google launched last December. What’s going on with these? And how does Bing’s latest post help Google on […]

  • Untangling Your Mobile Metrics With Better Redirects

    A lot of mobile sites owners have trouble making sense of their metrics. In some extreme cases, they can’t track referrals from any website besides their own desktop site, which of course is sending visits their way whenever someone approaches from a mobile phone. The trouble is potentially two-fold: not only is it hard to […]

  • Hot Off The Press: PPC News, Tips & Tools From SMX West

    Winters get long here in New England and so we often find ourselves travelling here and there to break up the long, dark winter and get some time outdoors before the first crocuses pop out of the ground. Some folks prefer to get outside onto the ski slopes while others head south to grab some rays […]

  • Now Is The Time To Take Your Local Business Mobile

    In today’s device-driven world, plotting your local business’ mobile presence isn’t just a nice add-on, it’s a necessity. Your ability to maximize your business’ visibility, ensure a great customer experience and ultimately drive new sales through smartphones all depend on you understanding the mobile landscape and laying the foundation for success. Here’s a quick guide […]

  • Google Faces “Innovator’s Dilemma” As It Prepares Response To Siri

    We’ve heard the search-related mantra “answers not links” so many times over the past few years that it sounds like a cliche. However in a mobile context the phrase has more meaning: a page of Google search results is ill-suited to the mobile use case. While Google has done many things to make it easier […]

  • SMX Advanced Registration Open – Best Rate Available Until March 24

    Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced, June 5-6 in Seattle, WA. Register now to reserve your spot at SMX Advanced, which has sold out five consecutive years. The focus of SMX Advanced is unique. […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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