SearchCap: The Day In Search, November 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Competitor Analysis: Realize your Visibility

  Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun Siler of North America Searchmetrics This webcast will cover the key components of search marketing – competitor analysis, keyword research, and data monitoring. Competitive analysis is key to discovering what content and link building […]

• New To Using WordPress? 3 Must Have Plugins To Power Your SEO

  Some of you are likely already aware of these plugins, while others will be hearing about them for the first time. These plugins are specifically for WordPress websites. These are only 3 of thousands of plugins available for WordPress. But these 3 are considerably strong and I would recommend them for most WordPress sites. Personally, […]

• Why Attribution Really Matters For Product Listing Ads

  With the holiday shopping season in full steam, advertisers are continuing to invest significantly in Google Shopping via Product Listing Ad (PLA) campaigns. Given the different format of these ads, one might expect users to interact differently than regular search ads. Perhaps people interact with them earlier in the sales funnel because these ads have […]

• Glogou Launches Products To Help US Companies Do Search Marketing In China

  Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter’s Ad Products Hit Southeast Asia With Help From Komli Media
• App.net Giving Out Invites For A Free Month
• A Simple Guide To Mobile App Marketing
• PeopleBrowsr-Twitter Case Illustrates Risks Of Building A Business On Third Party Platforms
• Infographic: The Hours We Spend On Facebook, Tumblr, Pinterest & Social Media
• Union Metrics For Tumblr Comes Out Of Beta & Reveals Pricing
• Google’s Horowitz: Facebook Is A Social Network Of The Past

Search News From Around The Web:

Link Building

• 8 Basic DIY Link Building Tips for Entrepreneurs & Startups, Daily SEO Tip
• Are You Covering Up Your Link Building Footprints? You Should Be!, nickleroy.com

Local Search & Maps

• Google+ Local "In Progress" Bug, Search Engine Roundtable
• Help With Merging Local Business/Place Page In Google+ & Local Reviews, Search Engine Roundtable

Paid Search

• Better Search Ad Features Mean More Bountiful Returns, Yahoo Advertising Blog
• How Even YOU Can Master PPC Campaign Management [TEMPLATE], blog.hubspot.com
• Learn With Google Invite, Search Engine Roundtable
• More flexible controls with site-level blocking, Inside AdSense
• The Who, When, and Why of PPC Account Audits, certifiedknowledge.org

Searching

• Google Shows Flight Notifications, Google Operating System
• HealthTap Buys Avvo’s Health Business, Looks To Become The Go-To Resource For Medical Advice, Info, TechCrunch

SEM Industry

• 10 SEO Truths of 2012 for Agencies & In-House Teams, Search Engine Watch
• Another November Index is Live!, SEOmoz
• Introducing Siege Media: A Different Marketing Company Siege Media, siegemedia.com
• Meet Google’s Top Contributors, a community of help, Official Google Blog
• Top 10 SEO Startups of 2012, Search Engine Journal

SEO & SEM

• 4 Search Marketing Trends to Look Forward To in 2013, dailyseoblog.com
• 5 Key Rel="Canonical" Implementation Considerations, internetmarketingninjas.com
• 7 Actionable SEO Rules for CMOs, Forbes
• Can The SEO Industry Embrace Long-Form Content?, State of Search
• Disavowing Links Won’t Necessarily Increase Your Rankings, Search Engine Roundtable
• Hey, marketers: What if there was no Google?, Search Engine Guide
• It’s Not Co-Citation.. but it’s still awesome! (Or what’s really going on in the SERPs?), blog.iacquire.com
• Jetpack and WordPress SEO, yoast.com
• Page Not Found: How to Approach 404 Errors, www.webimax.com
• Should We Chase The Algorithm?, SEOmoz
• The Best Drunken SEO Pitch You’ll Hear Today, WebProNews
• XML Sitemaps 101, Search Engine Journal