Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
Topic: Avvo
Your Google Business Profile needs a business continuity plan
Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic.
Which local citation sources matter now?
An informal poll of local SEOs yields some answers -- and disagreements -- about spending time on citations.
New site Hotspot Law like ZocDoc for lawyers
The startup is entering a mature vertical but one "in need of an upgrade."
How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide
Is your business moving to a new location? If so, check out columnist Joy Hawkins' guide to ensuring a smooth transition in Google.
SearchCap: The Day In Search, November 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Competitor Analysis: Realize your Visibility Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun […]
SearchCap: The Day In Search, September 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close With Google+ Search It seemed pretty odd that a social network from the leading search company, Google, didn’t offer a way to search through all its posts. But that […]
SMX Advanced 2011 Video: Tough Love: Link Building For The Real World
Tough Love: Link Building For The Real World Presentations from SMX Advanced, June 2011 Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps […]
SearchCap: The Day In Search, August 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: America’s Fastest Growing Search Marketing Companies Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent […]
SearchCap: The Day In Search, May 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Analytics Feature: Load Time Measurement Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being […]
SMX East 2010 Slide Video: SEO & User Generated Content
SEO & User Generated Content Presentations from SMX East, October 2010 The "voice of the customer" can be a dual-edged sword. Positive reviews and comments can help reinforce reputation or even persuade others to buy. Negative feedback can be the kiss of death if it gets out of hand. But ultimately, applying good SEO to […]
SMX East 2010 Slide Video: In-house SEO Operations: How things Get Done
In-house SEO Operations: How things Get Done Presentations from SMX East, October 2010 In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to […]
SMX East 2010 Slide Video: Actionable Metrics and Diagnostics
Actionable Metrics and Diagnostics Presentations from SMX East, October 2010 We have hundreds of data points to track how the search engines and visitors are accessing our sites, but what’s really actionable and what’s not worth spending time on? How can you best use data to diagnose issues and make improvements to your site? In […]
SearchCap: The Day In Search, November 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko, The “Slashtag” Search Engine, Goes Live Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” […]
Avvo Expands Into Doctor Search & Ratings
Avvo, the popular lawyers’ directory, is expanding into the medical industry today with a new directory of US-based doctors. The company says its new services launches with profiles of more than 800,000 doctors, as well as a forum where consumers can trade questions and answers with participating doctors. The most noteworthy — and possibly controversial […]
SMX Advanced 2010 Slide Video: So You Want To Test SEO?
So You Want To Test SEO? Presentations from SMX Advanced Seattle, June 2010 Trying to figure out that search algorithm, to decide which of those 200+ factors really make a difference? You might be tempted to do some experimenting — and you might end up making the wrong conclusions. Are you correcting for personalization? How […]
SearchCap: The Day In Search, July 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q2 Revenues Flat, Display & Net Income Up Yahoo announced generally flat Q2 revenues of $1.6 billion but improved net income today. That compares with revenues of $1.57 billion in […]
Live Blogging: SMX Social Media – Micro Communities
While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s presentation. Hooray. Anyway, the Micro […]
Local Is Social By Definition
Several years ago I was having lunch in a restaurant in New York with a couple of Yahoo executives, discussing the challenge of motivating people to rate local businesses. Yahoo was way ahead of the online curve back then, although now ratings and reviews of local businesses are seemingly everywhere online. Indeed, that conversation seems […]
SearchCap: The Day In Search, June 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Legal Ratings And Search Site Avvo Launches
More than a year in development, legal search and ratings site Avvo officially launched yesterday. The site allows users to search by geography and practice area or by lawyer name. It combines data from public records and (eventually) clients, community members and legal peers to offer a composite score for every attorney practicing in the […]
SearchCap: The Day In Search, April 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: