Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
Topic: Advertising
2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts.
Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google's home assistant product.
Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big game.
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
Nominations wanted for our Naughty & Nice list
Again this year, we'll point our virtual spotlight at those who deserve a candy cane -- or a lump of coal -- because of what they've done in marketing, advertising or search.
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
SearchCap: AdWords health, Bing Ads enhanced & drafts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Like Moz, Raven Tools refocuses on its first love: searchAug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its […]
Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
Official: Google is rolling out green “Ad” label globally
Yellow is out, green is in for text ads in Google search results.
Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues "marketing services" spending in US is much larger than advertising.
Google testing green “Ad” labels in UK (and beyond)
Many users in the UK report seeing the green icons in UK SERPs.
AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
Engagement Rate Calculator
We have provided a useful Engagement Rate Calculator below. Use it to work out your Engagement Rate as well as derive the number of ad impressions and engagements you would need to get a specific Engagement Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. What Does Engagement Rate […]
CPE Calculator (Cost Per Engagement)
We have provided a useful CPE Calculator below, which you can use to work out your Cost Per Engagement. You can also derive the number of engagements (or money) you would need to get a specific CPE. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What […]
After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
A new survey of how the search engines treat ads from organic listings.
SearchCap: Google Hotel Finder, Google Maps Timeline & Bing Revenge Porn
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Device Launch Campaigns: Key Insights For Online Advertising Success About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John […]
Writing Ad Copy That Converts – April 30 Webcast
You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks consumers?
Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look
Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call extensions. Location extensions are what allow advertisers to include ratings, store hours and the […]
eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]
Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was […]
Search In Pics: Google Bike To Work Day, YouTube Subway Ads & Google No Pants Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Tests Showing Product Ads In Knowledge Graph Carousel Area
About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing Google Shopping listings in the carousel for […]
Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes
Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead, the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a year ago. For fiscal 2013, Baidu reported total revenues of $5.277 billion, a […]
Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has purchased ads that lead to a special Mac birthday area of the Apple site. Above is an example of what shows on Google, for a […]
Google Testing Ads On The Knowledge Graph
Google is testing showing ads on the Knowledge Graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. Here is a picture showing local dealers that may sell […]
Search In Pics: Google Drinking Glass, Google Partners Cake & Animated Google Bus Ads
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search?
For two years running, Google’s broken major promises about search. It began doing paid inclusion in 2012, which it once called “evil.” This year, it’s experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode […]
SearchCap: The Day In Search, November 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to […]
Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK
The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to be getting a test run in the UK. This weekend, Ashley Williams, SEO Project Lead at Summit Media in the UK, noticed the icon appearing in the SERPs for every query he performed on his […]
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
The search engines double serving policies aren't so straightforward.
Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he later does wake […]
Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]
A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the exception of ads in […]
Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers
China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]
The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs
A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo test, though, was how faint the background colors on […]
Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both […]