Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Topic: Advertising
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and Discovery.
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions.
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Paid Social Recommendation: Twitter Ads
UPDATE November 2023: I no longer recommend Twitter Ads due to widely reported brand safety issues. This is a shame because I previously quite liked it as a platform despite its lacklustre performance. Hopefully, they can right the ship again. Old Review: Twitter Ads is the only paid social platform that actually makes […]
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
How Do Social Media Algorithms Work?
Do you ever wonder why your social media posts never seem to get shown to all of your followers? I mean … how do social media algorithms work anyway? You spend time building your connections hoping that your organic reach will improve, and yet when you post only a small fraction of the people you […]
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Google Ads to prohibit spyware, surveillance products and services
The ban will apply globally.
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.
Replay: Addressing diversity, recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks.
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift.
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands.
Why updating your messaging is the best strategy right now [Video]
‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’
Microsoft Advertising adds support for multi-account Google imports
The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad platform.
SMB ad credits: Google adds clarity around eligibility, timing
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late May.
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions.
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective immediately.
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
Microsoft Advertising expands UI redesign to more pages
Includes a new overview dashboard for Manager accounts. Users can apply for preview access.
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain challenges?
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.