How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps.
Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines.
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]
Despite some observers saying that Apple Maps on iOS 7 is better than Google Maps, that’s definitely not the case for anyone trying to drive to the Fairbanks (Alaska) airport recently. As the Alaska Dispatch newspaper reported on Tuesday, Apple Maps has sent out-of-towners driving dangerously across an airport runway at least two times in […]
Just over a week old, how’s Google+ doing? Comprehensive stats are hard to come by. But from our own experience, along with some other stats out there such as a new top Google+ accounts list, it seems to easily be eclipsing its Google Buzz predecessor. Google Buzz Never Really Buzzed Search Engine Land has been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Market Share Static, 2.2 Billion Local Queries On Google ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in […]
More than 24,199 pages of emails from the first 21 months of Sarah Palin’s term as Governor of Alaska were released today after an unsuccessful fight by the state to prevent their disclosure. About 30 news organizations paid to receive the 5 boxes of printed documents, and most are planning to scan the messages and […]
Google has released a report that shows its economic contributions to local economies in the US. Timed to coincide with National Small Business Week this is something of a “charm offensive” and effort to burnish Google’s recently tarnished corporate image: Google’s not just a search engine. We’ve also helped hundreds of businesses in every U.S. […]
Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future. “If you’re looking for a mortgage, you really care about a specific offer. You want to know the APR and based on your specific […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
After reading yesterday about how savvy both US presidential campaigns seem to think they are about search marketing, I decided I’m going to take a closer look at watching them. In particular, I noticed yesterday that both seemed pretty lame when it came to tapping into rising queries that you can spot on Google Trends. […]
Google has posted the official blog post summarizing last week’s live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John’s Personalized Search Presentation via Google Presentations Maile’s Case Sensitivity in Web Search via Google Presentations […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]
Last night was the first ever SMX Search Bowl. Basically, the Search Engine Land team created fifty questions that were asked to the various teams. The teams consisted of two players from Google, Yahoo, Ask.com, Live Search, and the SEM All Star team. Danny displayed the questions on the screen and the first team to […]
The Google Earth Blog reports Google Maps has added street views for new cities (now formally announced by Google itself here). The new cities that now support “Street View” photography are:
Microsoft’s acquisition of aQuantive was recently approved by the US Federal Trade Commission (FTC) and Yahoo completed its acquisition of ad exchange Right Media after a green light from the FTC. That just leaves Google-DoubleClick as the last major acquisition on the regulatory table. Now a telecom consultant, Scott Cleland, president of Precusor LLC, has […]
From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]
Yahoo! Search Support for ‘NOYDIR’ Meta Tags and Weather Update from the Yahoo Search Blog covers how at long last, you can now tell Yahoo to not use Yahoo Directory information to make a title and/or description for your web page listings. It also cover how Yahoo’s currently doing a reindexing change that might impact […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Since the advent of the Google and Yahoo (and more recently Virtual Earth) mapping APIs there are hundreds of developers and entrepreneurs who have built interesting and useful mashups. But how does one find them? Of course you could search on Google, Yahoo or Microsoft Live or look at some of the worthy blogs devoted […]