SearchCap: The Day In Search, September 15, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMN Webcast Tomorrow – PPC’s Hidden Opportunity: Advertising on Content NetworksOur sister site, Search Marketing Now, will be hosting a webcast tomorrow titled “PPC’s Hidden Opportunity: Advertising Networks,” featuring David Szetela […]

Chat with SearchBot

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • SMN Webcast Tomorrow – PPC’s Hidden Opportunity: Advertising on Content Networks

    Our sister site, Search Marketing Now, will be hosting a webcast tomorrow titled “PPC’s Hidden Opportunity: Advertising Networks,” featuring David Szetela of Clix Marketing. This webcast takes you through the secrets of controlling ad spend and placement, from the right way to assemble keyword lists to making optimal use of…

  • PPC Payment Options – Risk & Reward

    There are several different payment options you can use to pay your ever-growing paid search bills. Each method has its own risk and reward, so it’s best to consider your options against your business model. Please note, Microsoft adCenter is similar to Yahoo in billing, but they also have…

  • Three Web Reference Building Tips for Google Maps

    One of the first things most local search marketers have on their to do lists is getting their listings to appear in a Google Onebox at the top of Google’s search results. To be in the box, you usually need to be in Google’s top local search results. And…

  • Real Time Quality Score Coming In “Days” To Google AdWords

    The AdWords Blog announced that the new real-time quality score algorithm will be live within days. This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the “minimum bid” metric and replaced it with “first page…

  • Information Architecture Is Crucial To Good SEO

    You have probably heard the phrase “information architecture” but may not have given it much thought. That’s a mistake! In today’s article I am going to talk about why SEOs should care about the concept. The Information Architecture Institute defines “information architecture as the art and science of organizing…

  • Newspaper Opposition Emerges To Google-Yahoo AdWords Deal

    Last week the Association of National Advertisers sent a letter on behalf of its 400 member companies to the US Justice Department (DOJ) asking the government to block the pending Google-Yahoo search advertising deal. Then there were reports that the DOJ had hired attorney Sandy Litvack, its chief antitrust attorney…

  • Searching Yahoo’s Hack Day 2008

    Yahoo hosted Hack Day this weekend, the Yahoo Yodel Anecdotal blog has four blog posts on the event: The hackers are back “6 PM Food, Beer & Games” Talkin’ about Girl Talk Highlights from Open Hack Day The event looked incredibly fun! I just wanted to highlight the demo’s that…

  • NY Times On Google’s AdWords Quality Score As Monopolistic & Unfair?

    Stuck in Google’s Doghouse from the New York Times profiles the story of Dan Savage’s Sourcetool.com and how it was hit by Google’s AdWords quality score algorithm. The article discusses the practice of arbitrageur in the search ad game. Savage used AdWords to drive traffic to Sourcetool.com and then monetized…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.