(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
Consistent with previous reports of a sale of its HERE mapping unit to a consortium of German automakers, Nokia issued a press release earlier confirming the sale. The German group includes AUDI AG, BMW Group and Daimler AG. The purchase price, €2.8 billion ($3.07 billion), was slightly higher than the roughly €2.5 billion ($2.7 billion) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The Cross-Border Series Part […]
According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However, the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which had always […]
The mapping acquisition would be the second for Uber this year.
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the […]
How can you find a new restaurant, a well-curated boutique, or a artisanal cheese shop, if you never even knew it was there? Local search works well when people know what they’re looking for, but companies like Pelago, with its Whrrl application, are looking for alternative ways to enable those serendipitous discoveries. The start-up company […]
Like many others, I saw the mention that came out on LiveSide earlier today about Microsoft’s new search interface and potential “Kumo” brand change. Now we, along with others, have received an internal memo about the changes along with some further screenshots Before jumping in, let’s talk about the brand change. I’ve lost track of […]