YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
Topic: Australia
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.
Microsoft Copilot updates: New design, image editing tools and video highlights
The updates are now live and free to use in Copilot, which is compatible with Microsoft Edge, Chrome, Firefox, and Safari.
Google to cut thousands of search quality rater jobs after dropping contract with Appen
Appen says the termination notice goes into affect on March 19, 2024.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
Snapchat is testing an ad-free subscription
A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
How SEOs can successfully collaborate with web developers
Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.
Search Engine Land Awards 2023: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.
Search Engine Land Awards 2023: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 23.
How to create an SEO roadmap
Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively.
8 new and updated Pinterest products for advertisers
The new and improved tools have been designed to help brands better connect with the Pinterest audience.
4 simple ways to put an end to unprotected paid search
The imperative of brand protection in search marketing.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
Google is upgrading Vehicle Ads to Performance Max
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Reddit launches first-party measurement tools
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
Using AI chatbots to 10X your keyword research
Here's why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis.
Google: All online content should be available for AI training unless publishers opt out
The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
The Beginner’s Guide To On-Page SEO
SEO isn’t rocket science. It’s just one of those things you either have the time to learn and implement properly or don’t. In this beginner’s guide to on-page SEO are some ways for you to grow traffic from Google to your website organically. 1. Meta Titles & Meta Descriptions Don’t be scared off by the terminology […]
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to?
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Microsoft Doctor and Clinic ads are now in open beta
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.
Google limits access to news content in Canada
Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
6 new Microsoft Ads updates, including data exclusions and in-market audience segments
Market expansion and automated bidding make their debut.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.