Google’s virtual try-on adds shoes, expands internationally
The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.
Topic: Australia
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
What is influencer marketing and how to navigate it
Influencer marketing drives trust and reach. Learn how it works, why it’s effective, and how to build campaigns that convert followers into customers.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
Why your Google event post isn’t showing and how to fix it
GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Google Discover on desktop now available in some countries
Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI.
Google Business Profiles launches ‘What’s Happening’
Google said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement.'
Google Ads announces AI Max for Search campaigns beta
Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Meet llms.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Local vs. traditional SEO
Explore the differences between local and traditional SEO.
GBP tests ‘Places people are talking about,’ hints at unstructured citation power
Refine your understanding of what consistency means in terms of local citations, both structured and unstructured, and get the latest Google insights.
Multilingual and international SEO: 5 mistakes to watch out for
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.
Top 5 Google Ads opportunities you might be missing
Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.
Microsoft Performance Max testing LinkedIn targeting, measurement tools
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
How to craft an international SEO approach that balances tech, translation and trust
International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.
How to pick the right Google Business Profile categories
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Brand Protection: The complete guide
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Google gives merchants new brand profiles, AI branding tools
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Google expands Vehicle Listing Ads to new markets
Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.
Google expands Product Studio to Australia and Canada
Google plans to roll out the advertising tool to marketers in more countries over the course of the year.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.