Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
Topic: BERT
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
What is AI SEO? How artificial intelligence is changing search optimization
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
How Google Search uses AI
Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
What is generative AI and how does it work?
Dive into how generative AI models work, what they can and can’t do, and the implications of all these elements.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Google’s LaMDA will enable open-ended voice conversations
This might be the voice search functionality we’ve all been waiting for.
Google previews MUM, its new tech that’s 1,000x more powerful than BERT
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon.
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.
FAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for search.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Why you may not have noticed the Google BERT update
Don't try to optimize for BERT, try to optimize your content for humans.
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.