Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Topic: Broad match
How to get your Google Ads seen in AI Overviews
Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews.
Is your account ready for Google AI Max? A pre-test checklist
AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.
How to use broad match without losing control
Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.
Google: Exact match keywords won’t block broad match in AI Max
Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
Google tests AI Max ad group setting in keyword-less shift
Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
Why phrase match is losing ground to broad match in Google Ads
Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to justify.
Google Ads simplifies broad match testing
Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
Google sends personalized growth plans to advertisers, pushing AI-driven solutions
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Google Ads brand settings: What you need to know about inclusion & exclusion
Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.
Adopting vs. hacking Google Ads features: The great debate
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Broad match keywords: When to test and when to avoid
Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Google releases Responsive Search Ads guide
The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign's performance.
Google rolls out brand restriction settings to all advertisers
Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.
Google’s “Remove redundant keywords” recommendations have changed
Google says the change won't negatively impact performance.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
Don’t Dismiss Broad Match: It’s Come A Long Way
A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are very specific […]
Google AdWords Updates Policies, Releases New Billing Tab & Broad Match Modifiers
Google AdWords has made some changes to their AdWords policy recently. They also have expanded the reach of their new billing tab, as well as given more users access to the broad match modifier. AdWords Policies: If you look at the AdWords Policies release notes, you will notice serveral updates occurred this month. The updates […]
Short Vs. Long Tail: Which Search Queries Perform Best?
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords […]
Losing Hope With Yahoo, After Watching The Paid Search Division Stumble
Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade that came out […]