Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Topic: Business Insider
25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
Tracking AI search citations: Who’s winning across 11 industries
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
TikTok testing displaying links to Google search results
TikTok is showing links to conduct a search at Google Search.
Nearly 30% of Instacart’s revenue is from advertising
Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
The line between subdomain leasing and alternative revenue strategy
How search engines handle subdomain leasing may carry implications for all businesses.
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google.
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. […]
SearchCap: The Day In Search, November 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to […]
As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News
News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing […]
SearchCap: The Day In Search, September 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
Critics Rave About iPhone 5 But Many Roast Apple’s Maps
While the iPhone 5 itself is getting very positive reviews — essentially raves — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the […]
SearchCap: The Day In Search, April 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
SearchCap: The Day In Search, March 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]
Mahalo’s Calacanis: Time To End The Content Farm Arms Race
No stranger to controversy, Mahalo CEO Jason Calacanis threw down a gauntlet at his “content farm” competitors, arguing they’re polluting the web and angering Google, to the detriment of searchers and their own companies.
SearchCap: The Day In Search, February 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did A Google Employee Just Register Hiybbprqag.com To Help Recruit New Employees? That’s a screenshot of Google’s “Jobs” page, which can be found at https://www.google.com/intl/en/jobs/index.html. But it can also be reached […]
Report: Twitter Co-Founder Ev Williams No Longer Works There
Back in October 2010, Twitter announced that then-CEO and co-founder Evan (@ev) Williams would step down to focus on product. According to a report in the Business Insider, that hasn’t really materialized. Says the Business Insider report by Nicholas Carlson: The truth is, right now, a few months after Williams wrote a blog post saying […]
TweetUp Brings AdWords Concept To Twitter
Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for Twitter search what AdWords (and other paid search platforms) does for web search. It’s not officially tied to Twitter, and will compete with Twitter’s expected ad platform (whenever it launches). […]
Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”
It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But for now, I’ve collected a number of thoughts I’ve put out on Twitter, in blog comments and elsewhere. First, I’ll point readers back […]
SearchCap: The Day In Search, June 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Rainbow For Gay-Related Searches Google Operating System notes that Google is once again flying rainbow colors to support gay pride celebrations happening this month throughout the world. Certain searches […]