Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
Topic: Citibank
Conductor becomes an employee-owned firm after almost two years under WeWork
WeWork bought the SEO firm in 2018 for more than $120 million.
SearchCap: The Day In Search, June 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Solve The Alan Turing Google Logo Puzzle Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, […]
SearchCap: The Day In Search, February 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) […]
Google Still #1 Traffic Source For Most Of Top 30 Websites — Report
This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That’s according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance […]
It’s Official: PayPal President Scott Thompson The New Yahoo CEO
AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It’s now official; Yahoo just put out its formal press release announcing Thompson’s appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last […]
Google Wallet Now Live, But In Very Limited Availability
As expected, Google has formally announced the first rollout of Google Wallet — the company’s first official entry into the growing mobile payments space. But Wallet is only taking a baby step today. Google says the app is only being made available to Sprint Nexus S 4G phones, and users will be able to pay […]
SearchCap: The Day In Search, August 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Adds ‘Lists’ Functionality For Profiles & Pages Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. […]
Yahoo Up, Google Down, Bing Flat: comScore
It’s that time of month. The financial analysts are publishing the comScore search market share data again, just ahead of comScore’s own press release. Last night Business Insider had the numbers up first, which I then confirmed with comScore directly. Below are the July market share figures, as well as those for the past two […]
Today On Google+: 10 Million Users?, “Fake Name” Suspension Info, Spam Blocking & More!
Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Adoption Rates & 10 Million+ Users? Google+ Vaulting Past 10 Million User Mark by eWeek’s Clint Boulton covers the stats behind Google+’s massive user influx. This report comes on the heels from Paul Allen’s report of 4.5 […]
Agencies: Global Search Spend Growth Slows in Q2
Global growth in search marketing spend slowed in the second quarter, according to reports from two large agencies, Covario and Efficient Frontier. Data released this week is consistent with an earlier report from Citibank. According to Efficient Frontier, search spend grew only 8% in the second quarter, as compared to the same period in 2010. […]
SearchCap: The Day In Search, June 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Comparing Facebook Like vs. Google +1 Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback […]
Report: Search Marketing Sees Slower Second Quarter Growth
Researchers at Citibank talked to four large agencies doing a lot of SEM — Covario, Efficient Frontier, Marin Software and Position 2 — and what emerged was a picture of second quarter spending that looks weaker than once expected. And the full year, by most accounts, will be down from what most previously thought, if […]
With Google Wallet Mobile Payments Era Is Finally Here
For more than a decade people have prophesied the end of cash and credit cards. And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones. Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions […]
Live Blogging The Google Wallet Launch Press Conference
Google’s Commerce VP Stephanie Tilenius took the stage this morning in New York to announce what everyone was expecting: Google Wallet. She said that Google wants to create “tomorrow’s best shopping experience” and “bring online and offline together” through an open payments platform. Google aspires to bring offers, payments and loyalty together at the point […]
SearchCap: The Day In Search, March 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Court OKs Google Street View Imagery In “Landmark Decision” German publication Deutsche Welle is reporting that a Berlin court has vindicated Google Street View operation in Germany. In late 2010 […]
Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining
A wide-ranging report out today paints a rosy picture for the future of search and search ads, and more specifically for Google to continue its dominance of the search landscape. But there are small niches where Google’s position as a dominant traffic driver might be taking a hit. Citi analyst Mark Mahaney released a 30-page […]
Live Blogging: Aol’s Tim Armstrong & Arianna Huffington At Signal LA
FM’s Signal LA event kicks off today with a dynamic duo: Aol CEO Tim Armstrong, who is joined by Arianna Huffington, who’s Huffington Post site Aol bought this week and becomes the new president & editor-in-chief of the Huffington Post Media Group within Aol. Tim and Arianna were at the Super Bowl together, it turns […]
Bing Hits All-Time Market Share High In November, comScore Says
After several months of slow growth, Bing reached an all-time high market share of 11.8% in November 2010. That’s according to the latest report from comScore. For the month, Bing gained three-tenths of a percent from October, while both Google and Yahoo saw negligible declines. Before November, Bing’s previous high was 11.7% market share back […]
Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story
The New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google’s ranking algorithms. Is he right? Maybe. Certainly the story illustrates the fallacy of Google’s “gold standard” search results. Rank Well With Bad […]
Is Apple Really “Threatening” Google In Mobile Advertising?
Earlier this week a Bloomberg/BusinessWeek article appeared under the headline: Apple Threatens Search Giants’ Mobile Ad Shares. It gained a tremendous amount of secondary pickup and discussion for the proposition that Apple had tied Google in mobile advertising revenue. The article relied on IDC estimates to argue “Apple may be gaining share in the U.S. […]
SearchCap: The Day In Search, September 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Previews “Rich, Immersive” Search Experience Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, […]
Yahoo-Bing Stat Fight: Nielsen Says “Oh Yes They Did,” comScore Responds “Oh No They Didn’t”
How can Nielsen say Bing has overtaken Yahoo while comScore reports that Yahoo grew and leads Bing by more than 6 points? Someone is right and someone is wrong. Here is the Nielsen data from earlier this week, showing Microsoft/Bing overtaking Yahoo: And here is the August comScore data (reported by Citibank): Google: 65.4% (down […]
SearchCap: The Day In Search, September 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant And The Power Of Suggestion It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and […]
MSFT Will Challenge Google-Yahoo Japan Deal
In a move that should surprise no one, Microsoft says it will try to block the recently announced Google-Yahoo Japan partnership. In our story from Tuesday, a Microsoft senior VP spoke out strongly against the partnership. Now, Silican Alley Insider received confirmation last night that the company will take steps to challenge it formally. “We […]
Yahoo Japan Switches To Google, Microsoft Calls It ‘Anti-Competitive’
AllThingsD reported that the Softbank majority owned Yahoo Japan has decided to replace Yahoo Search (soon Yahoo-Bing) with Google. Yahoo owns a minority stake in Yahoo Japan and so can’t control or block the decision. According to a statement released by Yahoo it will “support” the deal as it is contractually bound to do: Yahoo! […]
Bing & Yahoo Search Share Up, But Google Has Little To Fear
Once again, Yahoo and Bing have gained share against Google, in the latest monthly search market share figures from comScore. However, questions remain on whether the growth from “slideshow” presentations should be counted as “real” searches. Meanwhile, on a volume basis, Google continued to grow, not drop, its market share. comScore’s latest figures — the […]
Time To End The Bull Search Engine Share Figures?
Yahoo’s up again in comScore’s latest search rankings. Reason? It seems largely due to non-search “slideshow” activity. Solution? Time to end the bullshit way search share figures are calculated. Chance of success? Probably nil, but it’s worth hoping for. Today’s figures, for share of searches in the US handled by the major search engines, show […]
Armstrong: Google Gets “First Dibs” At AOL Search Deal
AOL’s CEO: Google To Get 1st Shot At New Search Deal from the Wall Street Journal reports AOL’s CEO, Tim Armstrong saying that Google will get “first dibs” at a search deal. Armstrong said this at Citi’s annual entertainment, media and telecommunications conference today. This was prompted by a question about possibly using Microsoft Bing […]
SearchCap: The Day In Search, October 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Levinson Leaves Google’s Board Of Directors, Stays On Apple’s Arthur Levinson, a member of Google’s board of directors since 2004, has resigned from that position effectively immediately. Google’s announcement doesn’t give […]
Citibank Survey: Small Business Finds Social Media Ineffective
A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include: Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter […]
Google Gets “Pole Position” On The Pre
Tomorrow Palm’s Pre (comeback) smartphone will go on sale through US carrier Sprint. In early 2010 it will reportedly come to Verizon, which opens it up to a much larger market. To date, the Pre has received mostly positive reviews, though, as with the G1 and soon ION/G2, reviewers seem to agree that it falls […]
SearchCap: The Day In Search, April 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex that’s coming to Mountain View. Those darn declining paid clicks — will they hurt Google’s bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google loses another one to Facebook. And more in […]
ninemsn Launches Mobilise In Australia, suchen.de Goes Mobile In Germany
ninemsn, a joint venture between the Microsoft and Australia’s Publishing and Broadcasting Limited, has launched a new, ad-supported mobile service called “mobilise.” It will feature news and branded content from ninemsn, as well as IM, mail and local search content and capabilities. The “off deck” service is going to be free to consumers and will […]
Google & Firefox 2 Anti-Phishing Warning In Action
Last month, I covered a number of ways that browsers and search engines are working together to protect surfers from phishing sites. These are sites pretending to be run by someone else, such as bank, in hopes of catching your personal log-in information. This week while doing my banking, I got to see a phishing […]