Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Topic: Coca-Cola
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
84 Lumber and Avocados From Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Sign
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. View From Google’s San Francisco Office: Source: Google+ GIF: Google Cardboard From Coca Cola Box: Source: […]
German Official: Google Should Reveal Its Ranking Algorithm
One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from Google. One of those things may have just come to light in a Financial Times interview with German justice minister Heiko Maas. Maas asserts in the interview that Google needs to become more “transparent” about its algorithm and […]
4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]
Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013. All of the CPG companies engaged in brand marketing, but AdGooroo found that […]
Raymond Loewy, Father Of Industrial Design, Gets Streamlined Google Logo For His 120th Birthday
Today’s Google logo marks the 120th birthday of Raymond Loewy, the Father of Industrial Design. The logo highlights the industrial designer’s work for Pennsylvania Railroad, where he designed a number of locomotives. While Loewy did not design the GG1 locomotive, he did create the streamlined, welded construction used on it and many future locomotives. It […]
SearchCap: The Day In Search, September 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]
Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”
Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early 1980s. Pepsi went around to public venues like shopping malls and offered people blind taste tests of its own caramel colored soda vs Coke. Overwhelmingly people preferred Pepsi to Coke. Microsoft is now trying something similar […]
Google+: Brands Rush In Where Consumers Fear To Tread
Earlier this week BrightEdge released data on early adoption of Google+ pages by brands. It also offered a comparison with Facebook. The SEO firm said that 61 percent of the top 100 brands in the US have Google+ Pages, in the little over a week since the doors were officially opened. By contrast 93 percent […]
Report: The Top Brands On Facebook & Key Brand Success Factors
In a new whitepaper from Covario, a search marketing firm and SaaS SEO provider, Facebook brands were analyzed and monitored in a quest to find the top brand. Additional stats were provided including brand goals, and key success factors and Facebook search for brands.. Social Media Goals One of the most interesting tidbits in the report was the […]
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican presidential candidate believes so, speaking out this week against an unfavorable listing for his name. But “fixing” Santorum’s “Google problem” isn’t as easy as it sounds. Defining Santorum For those who aren’t familiar with […]
6 Daily Habits That Make Up My Link Reading List
I’m frequently asked what resources I read to keep up with the latest trends and information on link building. While it’s an easy question, answering it takes a while since I follow a long list of sites. Here’s a list of resources I find invaluable and try to review every day. I’ve grouped them by […]
WATCH: Google Street View Changes Pepsi Truck Into Coke
Gizmodo reports if you view the Google Street Views of 3800 ontario est,montreal and then move forward one step on the street view image, the Pepsi truck turns into a Coke truck. Here is a picture of me at the intersection near 3800 ontario est: When I move forward, using the arrows on the street […]
Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets
Google’s been under fire in various quarters, including the New York Times, that it should open up about how its ranking algorithm works. I think offering the exact formula would be difficult plus potentially give away trade secrets. But how about just listing some of the basic “ingredients?” Nope, said Google CEO Eric Schmidt, this […]
Fox In The Henhouse: How To Recruit Your Competitors’ Facebook Audience
Aggressive marketers have been infiltrating competitors’ camps since long before Odysseus sought covert entrance to Troy by way of the fabled Trojan horse. Search and social media marketing tools elevated competitive intelligence to the level of industrial espionage, in the hands of the unscrupulous. That said, somewhere to the left of that ethical line in […]
How Search-Like Are Social Media Sites?
Like search? Who doesn’t — great traffic, huge brand value and an audience ready to convert. Like social media? What’s not to like — huge growth, tons of buzz and an entire new marketing frontier that is opening up. For the search marketer looking at social media, how does it measure up? Which social media […]
Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the […]
SEO For Semantic Search Engines
A new generation of search engines is starting to become publicly available, so it’s time to start thinking about how it will affect SEO efforts. The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). […]
Facebook Adds Lexicon And “Friend Feed” Style Outside Activity Alerts
Facebook hasn’t yet added web search but it is allowing users to import content from third-party sites. Users are now permitted to import stories and content (into their mini-feeds) from a handful of sites: Flickr, Yelp, Picasa, and del.icio.us to start with, Digg and others to come. The intention is to enable people to do […]
SearchCap: The Day In Search, December 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Coke Opens CC Metro, A Virtual Island In Virtual World There.com
Beverage maker and uber-brand Coke has had a few false starts in “social media.” Not long ago it ended “The Coke Show,” a video-centric platform that was intended to engage consumers and support user-generated content. Most recently, the company opted out of Facebook’s Beacon program amid the controversy surrounding involuntary tracking of user behavior on […]
The Facebook Privacy Fallout Continues
For those just joining us, Facebook was overly aggressive with its Beacon tracking program, one of several new ad programs launched in early November. Beacon required users to opt-out or have their activity and transactions on Facebook partner sites broadcast to their networks back on Facebook. Discovering this, many people were frustrated and upset by […]
Facebook Ads System Launched: Facebook Pages, Social Ads, & Beacon
Facebook has launched a new Facebook Ads program offering three major products for advertisers: Facebook Pages, a way for businesses to build branded pages on Facebook to connect with their audiences; Facebook Social Ads, an ad system allowing Facebook users to be targeted by demographic interest, and “friend activities,” and Facebook Beacons, allowing activities at […]
SearchCap: The Day In Search, September 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
JupiterResearch: Google And Yahoo Are Top Online Brands
Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences.
Yahoo’s Panama Migration: Mixed Reviews
The Wall Street Journal (subscription required) has a surprisingly long article, in anticipation of Yahoo’s earnings call today, on experiences with Panama platform migration. The reviews and opinions presented are generally positive but the article also points out that some smaller businesses have had problems and frustrations.