Consumers don’t trust the first search result – and AI use surges: Survey
With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.
Topic: Consumer behaviour
Share of search: Measure your brand’s visibility in the SERPs
Share of search tracks your brand’s search demand vs. competitors. Learn why it matters, how to measure it, and tips to boost your market visibility.
How to use TikTok Creator Search Insights to find content opportunities
Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.
How to handle negative Google reviews & protect your brand
Negative Google review? Respond strategically to protect your reputation, rebuild trust, and turn unhappy customers into loyal advocates.
SEO at a crossroads: 9 experts on how AI is changing everything
AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
87% read AI search summaries, 84% shop with AI: Survey
Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
TikTok touts 2x purchase lift with Search Ads
TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass
Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
The business risk of being invisible in answer engines
AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.
Clicks rose, ROAS fell when Amazon left Google Shopping
Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.
Winning the local SEO game in the age of AI
Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
The new marketing war isn’t for clicks – it’s for memory
Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.
Shifts in data privacy are forcing a return to marketing fundamentals
Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.
Reddit unveils social listening tool and conversation add-ons
Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
What is the Google Local Pack? How to rank in the 3-pack
Learn what the Google Local Pack is, why it matters for local SEO, and proven tactics to rank your business in the 3-Pack and boost local search visibility.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
YouTube Insights Finder expands globally
The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.
Search is having a midlife crisis. And it’s glorious.
AI didn’t kill search. It might’ve accidentally brought it back to life.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Why Google reviews will power up your local SEO in 2025
Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
What today’s consumers expect — and how marketers should respond
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
Understanding how to use Google Trends data
Discover how Google Trends works, what normalized data means, and how to use it for SEO, content planning, and market insights.
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
59% of Americans click on brands they know in Google results: Survey
Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
Branded search and SEO: What you need to know
Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter.
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.