How SEOs can deal with unwanted adult-intent traffic
Discover why unwanted adult-intent traffic is a concern for non-adult websites and ways to identify and control it before it impacts your SEO.
Topic: Conversion rate optimization
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
Google’s Performance Max Best Practices Guide gets major update
The updated document provides better insight into the benefits of Performance Max, and contains advice for more effective marketing.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
How long SEO takes to work
Learn the average timeframe to see results from SEO and key factors that influence your SEO program's performance.
3 overlooked SEO conversion metrics to consider
SEO conversions are more than direct sales and leads. Consider these metrics that can show SEO's value to your organization.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Google trials new CTA that takes customers directly to your website
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
How to think about brand exclusions for Performance Max
Thinking of excluding branded queries from your Performance Max campaigns? Here's when brand exclusions make sense and when they don't.
5 tips for creating a high-converting PPC landing page
Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Microsoft Ads broad match modifier keywords now serving ad broad match
No action is needed from advertisers at this point.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Level up your video game ad strategy: A guide to measuring success
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
Call tracking: What it is and how it works
Here's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
How to make PPC automation work for lead gen
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
The static homepage is dead
Why every web page needs a purpose.
How to do a content audit as painlessly as possible
Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
3 new Google reporting columns for conversions
The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.
The Pinterest Trends Tool is expanding with a new API for Conversions
The announcement also includes three new Trends Tool features including filters and widgets.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.