If you are looking for trends, or simply to compare your results to others then our benchmark tools are for you. We’ve gathered and processed data to give you running averages across all the most important online advertising metrics. Each benchmark can be broken down so that you can find information that reflects your own […]
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.
A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
How to ensure no ad dollar is wasted in an economic downturn
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
The new features are meant to help advertisers understand and diagnose issues, and improve performance.
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
Get more control over Smart Bidding and max out ROI with value-based bidding.
Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.
In this webinar, find new ways to engage with buyers and build relationships with top tier accounts.
Ask yourself these questions to ensure compliance without sacrificing user engagement.
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.
In this webinar, learn how to drive more valuable conversions online and over the phone.
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they're ready to buy.
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
The tool helps advertisers better understand post-click user behavior and engagement on landing pages.
When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]
Here’s a mind-blowing statistic: a whopping 3.5 billion Google searches are made every single day! That’s one of the reasons Google Ads (formerly referred to as Google Adwords) is considered one of the best advertising options available. Not convinced? Consider this: for every $1 spent on Google Ads, the average return is $2! That’s an […]
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately."
Plus, PPC targeting tactics for every stage of the funnel