How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Topic: Conversion rate optimization
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
9 tips for selecting an SEO agency
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
Benchmark Tools
If you are looking for trends, or simply to compare your results to others then our benchmark tools are for you. We’ve gathered and processed data to give you running averages across all the most important online advertising metrics. Each benchmark can be broken down so that you can find information that reflects your own […]
Driving SEM success: Lessons learned from $1 billion+ in ad spend
Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.
3 ways the customer journey can guide SEO
A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.
SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance.
Creating better ads in a world with only RSAs
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.
5 ways content helps create a better user experience
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
5 ways to level-up lazy listicles
Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.
5 proven ways to boost conversion rates in 2022
In this webinar, find new ways to engage with buyers and build relationships with top tier accounts.
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.
How your ad position and CTR impact conversion rate
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
Google Performance Max campaigns: What marketers should know
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Geotargeting optimization: How region impacts your PPC results
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.
Master Google Ads conversion from clicks, to calls, to revenue
In this webinar, learn how to drive more valuable conversions online and over the phone.
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Search incrementality: How paid and organic work together for better performance
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.
Google adds Smart Bidding for store sales to optimize bids for offline transactions
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they're ready to buy.
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
Core Web Vitals: SEOs aren’t sold the work was worth it
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration
The tool helps advertisers better understand post-click user behavior and engagement on landing pages.