Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Topic: Conversion tracking
7 tips for conducting Google Ads audits
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
How to use the new customer acquisition goal in Google Ads
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
How to combine GA4 and Google Ads for powerful paid search results
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
Google Ads pilots conversions account level diagnostic tab
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Google Ads no longer supports Store Sales Direct
Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.
Microsoft rolls out code-free conversions for all Smart Campaigns
The time-consuming task of manually adding code snippets to websites can now be done in a matter of minutes.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Google launches diagnostic insights for Performance Max campaigns
The insights may help advertisers catch potential issues that affect deliverability and performance.
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
Google makes offline conversion tracking easier with Enhanced Conversions for Leads
The new method can be configured entirely from your Google Ads account instead of your CRM.
The 2 new factors you should be optimizing in PPC
Learn the factors that are more important than ever to optimize for automated PPC.
Google Ads’ new account map makes it easier to visualize manager accounts
The tool is now available in all manager accounts.
Google confirms store visits, store sales reporting data incorrect from 4/28 on
The problem is tied to the Google Ads reporting bug identified on May 2.
Bing Ads changes when conversions are reported
The change applies to conversion and assist reporting.
Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Suggestions are available in the Opportunities tab.
Response Rate Calculator
We have provided a useful Response Rate Calculator below to work out your Response Rate as well as derive the number of users and conversions you would need to get a specific Response Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. [Disambiguation: If you are looking for conversion rate, […]
Now you can schedule offline conversion imports in AdWords
Imports from files can be scheduled daily or weekly.
Google is shrinking AdWords’ view-through conversion window default
The conversion window will default to one day at the end of March.
AdWords Converted Clicks sunsets for good in March
The old metric will vanish completely as Conversions measurement fully takes over.
Google to start showing local-specific phone numbers when location extensions appear in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.
Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
Now you can capture Order IDs to mitigate double-conversion counting in AdWords
Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag.
Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features
The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates.
Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out “soon”. UET will help advertisers understand Which ad campaigns are most […]
Google Launches Ability To Track “Website Call Conversions” In AdWords
Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the website after a user clicks on […]