McKinsey frames AI 2.0; Positionless Marketing delivers it
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
Topic: Digital transformation
Think different: The Positionless Marketing manifesto
Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass
Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?
Data-driven success lies within the power of simplicity
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Are you getting the most from your martech stack? Take the 2023 Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.
Enabling with technology, differentiating through humanity
As brands become increasingly digital, it's crucial to safeguard the human touch in your CX. Here are some tips for finding synergy.
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Social listening for brands and agencies: What, why and how?
What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and why you must.
Take the Martech Replacement Survey
A lot has changed over the last year, but how has that affected the martech stack?
Can you believe we’re talking about in-person events?; Thursday’s daily brief
Plus, Google blocked 3.1 billion ads that violated their policies last year
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers' needs.
Beyond the relaunch: Evolve your web strategy toward regular iterations
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web communications.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer.
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations.
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
See who attends MarTech… and why you should too!
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
179 reasons to attend MarTech San Francisco — Rates increase next week!
Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The range of expert insights and […]
Registration for MarTech San Francisco is open!
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […]
MarTech Europe is just 2 weeks away. Don’t miss out!
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside chats, […]
See the complete agenda for MarTech Europe
Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]
MarTech Europe is just 2 months away, don’t miss out!
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]
Don’t miss your last chance to save big on MarTech Europe
Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and […]
Marketing. Tech. Management. See the MarTech Europe agenda.
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1–2 November in London. The MarTech agenda features case studies from brands and agencies innovating […]
Create exceptional experiences and connect with other MarTech executives this November in London
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, […]
Meet Marketing Technologist And MarTech Program Chair Scott Brinker
A conversation with MarTech’s conference chair and creator of chiefmartec.com blog
Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates
Power up your marketing strategies and operations by attending MarTech Europe: The Marketing Tech Conference. Taking place 20–21 October in London, MarTech is a vendor-neutral forum to exchange ideas with and learn from your fellow marketing technologists and digital innovators. MarTech’s agenda is composed of 20 sessions focused on marketing technology topics that go above […]
The State of the News Media 2011: Americans Shifting to Online News, Still Only Paying for Print
Everyone knows that print newspaper circulation is declining and consumers are increasing accessing news online. Some may wonder why newspapers are slow to move way from print, but the truth is that print still provides the bulk of newspaper revenue and at this point, print heavily subsidizes online efforts. Print, then, enables newspapers to experiment […]
2009: Is The Glass Half Full Or Half Empty For the Yellow Pages Industry?
Challenges are certain, but we’ll prosper by focusing on strengths and available opportunities The one thing that’s certain about 2009 is that it’s loaded with uncertainty. For local search providers, radical changes in the global marketplace present a whole new wave of issues, compounding the challenges already impacting a sector in transition. But, as the […]
Can Newspapers Be Saved? Part 2: Potential Solutions
In my last post, I discussed the state of the union for newspapers. As we all know, newspapers have struggled to move their businesses and revenue online, and they have struggled to do it in a way that does not cause massive disruption. This has been discussed and agonized over by a number of writers […]
Can Newspapers Be Saved?
Have you noticed the number of layoffs being announced by newspapers of late? When the New York Times announced in February 2008 that they were cutting 100 positions from their newsroom, it was a sad moment. A prominent national paper that informs our opinion and dialogue was announcing a cutback. Then the San Francisco Chronicle […]