Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Topic: DoubleClick
Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
The scope and feature list of the open-source project continue to expand.
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]
SearchCap: Smart speaker stats, link building AI & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
Google announces AMP speed and viewability enhancements for ads
Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
What to make of the EU’s absurd antitrust ruling against Google
In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back.
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google's head of search ads.
Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
SearchCap: Search trademark issues & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 26, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site […]
SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear […]
SearchCap: Google link tool bug, product images schema & AdWords livestream
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working on fixing bug with the Links to Your Site reportApr 10, 2017 by Barry Schwartz Google Search Console reporting bug leads webmasters to panic over ranking issues. There is […]
Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23
Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant.
AMP is one year old and growing fast. Will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
Allstate: Offline call data improved SEM performance and the customer experience
Company generated an increase in quality calls and lowered customer acquisition costs.
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
Google brings store visits to Google Display Network, debuts cross-device retargeting
Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reports more than 40K government requests for user data during 2nd half of 2015Jul 19, 2016 by Amy Gesenhues Google says it is proud its transparency reports have helped “shed […]
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
Soon, assign whatever attribution model you want for AdWords conversions
Data-driven attribution will be among the models available for high-volume conversion types.
SearchCap: Google TV, AdWords annual livestream & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some […]
Google to display TV station listings & times for searches on your favorite shows
Google adds some features to their television search by including live network air times for TV-related queries.
SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google 2016 candidate searches now include campaign funding details & search trendsMar 15, 2016 by Amy Gesenhues Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related […]
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Changes The Definition Of Conversions For Reporting & Columns Sep 10, 2015 by Greg Finn In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized […]
SearchCap: Google Trends, AdWords URLs & Direct Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 Does your company need social media management software? Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In […]
SearchCap: Google Mobilegeddon Update, Bing Recipes & Google Now Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable Google’s predictive search agent gets new apps that will remind you to exercise or allow you to […]
SearchCap: comScore Metrics, Bing Image Search & Google App Installs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters New filters let users search restaurant listings based on available reservation dates and times, as […]
SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available
Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of […]
Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report
Lack of keyword attribution creates a "blind spot" for search marketers.
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt […]
SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was […]
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine Management (SEM) tool, a marketer can create paid search campaigns at scale and […]
DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar conversion rates. Integrating directly with Google Merchant Center, the tool automatically subdivides existing product groups by […]
SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, […]
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
SearchCap: The Day In Search, February 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check […]
Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and […]