SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• An AdWords Script To Make Exact Match, Well…Exact

  Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a semantic difference between singular and plural […]

• User-Centered SEO: Creating Long-Term Value

  CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that are willing to […]

• Calculating The Risk Of Search Engine Spam

  Contributor Shari Thurow describes what can happen if you don’t follow search engine guidelines on SEO.

• Udi Manber Moves To YouTube As Head Of Search

  Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A Google spokesperson confirmed Manber’s move with us, saying via email: I can […]

• Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?

  Google began rolling out Panda 4.1 last week into this week but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. While the biggest losers are sites in the games, lyrics and some […]

• Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO

  You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.

• Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners

  This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine Management (SEM) tool, a marketer can create paid search campaigns at scale and […]

• World War II, Communism Subtext In Right To Be Forgotten

  From an American legal perspective, the recently established European Right to Be Forgotten (RTBF) is a disaster. It’s a confusing, vague, impractical and possibly even dangerous decision. But from a European historical perspective, it makes considerable sense. The different histories of the U.S. and Europe in the 20th Century have shaped different attitudes and rules […]

• Google Marks How Big Its Grown With Animated 16th Birthday Logo

  Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By 1998, “BackRub” had become Google, with Sun co-founder Andy Bechtolsheim offering […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts
• Studio Launches Competition To Gamify Game That Will Promote Upcoming “Shaun The Sheep” Film
• YouTube VP Of Content Tom Pickett Leaves Company
• How To Create Hands-Off Display Campaigns That Deliver Results
• Infographic: Requiem For Orkut As Google Pulls The Plug
• The Customer Experience Is Key: In Every Channel And At Every Interaction
• Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools
• Vine’s Android App Catches Up To IOS With Advanced Video Editing Features
• Facebook Launches Atlas, Extending Ad Serving Reach Across The Web
• Up Close: Ello, The New Social Network That Is So Hot Right Now
• Google Contracts Forcing Search, Apps On Android Partners — Report
• American Greetings Leverages Nostalgia With Crowdsourcing Effort

Search News From Around The Web:

Industry

• Google’s diva of digital trend-spotting goes live on-air, Santa Cruz Sentinel
• Decrypting Google: Don’t be modest, The Economist

Local & Maps

• Real Estate Lost it’s Home in Local Search, 3 Tips Post-Pigeon, localu.org

Searching

• Can Google Determine the Level of Quality in Your Content?, SEO.com
• Through the Google lens: search trends September 19-25, Official Google Blog
• Google Tests Icon for Smartphone-Optimized Results, Google Operating System

SEO

• All about mobile gaming habits and trends in Russia, Russian Search Tips
• 7 Obsolete SEO Tactics You’re Wasting Your Time On, quicksprout.com
• Bing Also Update Their Ranking Algorithms?, Search Engine Roundtable
• Ecommerce SEO – Handling Removed Products, Vertical Leap
• How to Teach Yourself SEO, Renegade Search
• Panda 4.1 Analysis and Findings – Affiliate Marketing, Keyword Stuffing, Security Warnings, and Deceptive Ads, hmtweb.com
• Switching to HTTPS Will Not Increase Your Search Rankings, The SEM Post
• TOPSEOs Has Been De-indexed, rankabove.com

SEM / Paid Search

• 25 Reasons to Use Bing Ads Now, PPC Hero
• Consider The Creative Process of Your PPC Program, PPC Hero
• Create Richer Ad Experiences with Enhanced Sitelinks (US Launch), Bing Ads Blog
• How To Write A High Converting AdWords Ad, SEMrush Blog
• Paid Media Still Requires Marketing, ISOOSI Blog

Search Marketing

• iOS App Store’s “Trending Searches” Section Shows Evidence Of Gaming, TechCrunch