SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
  Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to further monetize its content, […]
• Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
  Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of product management Trevor O’Brien said the company made […]
• Philae Google Logo Marks Incredible Accomplishment Of ESA’s Rosetta Mission To Land Probe On Comet
  Google wasted no time acknowledging the incredible accomplishment of the European Space Agency’s (ESA) successful Rosetta mission today, updating its homepage with a space-themed Google logo featuring the ESA Philae probe that landed on Comet 67P. Launched all the way back in March 2004, the Rosetta mission is the first controlled touchdown on a comet’s […]
• Facebook Launches New Places Directory
  Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for […]
• In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
  Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search Engine Land anonymously last week, but RKG […]
• The 4 Cs Driving Mobile Search, Shopping & Buying
  Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.
• Ranking First Is Good, But First With Prerender Is Better
  How do you know when you’ve got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• This Hotel’s RFID Bracelets Make Social Sharing Easy For Super Lazy Vacationers
• YouTube Music Key: Will A New Music Subscription Service Quiet Piracy Complaints?
• Three Years After Breaking Up, Twitter Wants Back The Google Search Love It Once Had
• Top Things We Learned At Twitter’s Analyst Day
• Google’s DoubleClick Failure Causes Ad-Free Morning On Major Sites
• What’s Everybody Watching? Google Trends Now Showing Top 200 YouTube Videos
• Myopic Investors Want Yahoo To Merge With AOL
• How Individual Identity Influences The Way Audiences Share [Survey Data]
• Why Reputation Matters In Email Marketing & How You Can Change Yours
• Bold Predictions For Mobile In 2015 From ad:tech New York
• Yahoo Buys Video Platform BrightRoll For $640 Million In Cash
• #VeteransDay: Brands Honor Soldiers Past & Present
• Starwood Touts New Keyless Mobile Check-In App With Goofy Videos

Search News From Around The Web:

Industry

• Google will have to WAIT and SEE if I fine them – EU antitrust chief, The Register
• It’s time to extend the US Privacy Act to EU citizens, Google Public Policy Blog

Link Building

• Building Links by Fixing the Web, Ahrefs Blog
• How Link Building Complements Other Marketing Strategies, www.searchenginejournal.com

SEM / Paid Search

• Bing Ads Audience Insights: Location, Shopping Habits, Targeting Tips and More, Bing Ads
• Discover the 11 Best Google Analytics Alternatives for 2015, imimpact.com
• Eliminate Conversion Bottlenecks In Your PPC Campaigns, 3qdigital.com
• Enabling Multiscreen Tracking With Google Analytics, www.smashingmagazine.com
• Fitbit, Target & Others Dominate Fitness Devices in Paid Search, www.adgooroo.com
• Introducing Mobile App Analytics Fundamentals on Analytics Academy, analytics.blogspot.com
• Top 5 PPC Fails, PPC Hero

SEO

• Escaping the Panda and Penguin, www.yourforumblog.com
• How to Make Your Website Source Code Optimized for SEO, blog.kissmetrics.com
• The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0, Moz
• Ultimate Guide to Ranking Local Business Websites, www.seomaverick.com.au