SearchCap: The Day In Search, April 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Google Search History Expands, Becomes Web History Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History […]
Danny Sullivan on April 20, 2007 at 4:15 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Google Search
History Expands, Becomes Web History
Google’s Search History feature, which was switched on as a default option for
many Google searchers in February, has now been renamed Web History to reflect
how it has expanded to track what Google users do as they surf the web. It’s a
huge move for Google and raises anew… - Complaint Over
Google-DoubleClick Acqusition Expected To Be Filed At FTC Today
Google draws privacy complaint to FTC from News.com reports three
organizations are going to file a joint complaint today with the Federal Trade
Commission over Google’s proposed acquisition of DoubleClick. The Electronic
Privacy Information Center (EPIC), along with the Center for Digital Democracy
(CDD) and the U.S. Public Interest Research… - Battelle Chats
With Microsoft’s General Counsel On Google/DoubleClick Antitrust Allegations
News Analysis: Microsoft General Counsel on DoubleClick and Antitrust from
John Battelle documents some of his conversation with Microsoft’s general
counsel Brad Smith today…. - Does "GoogleClick"
Spell The End For Bid Managers?
This week’s announcement of Google’s new AdWords Preferred Cost Bidding may
have been a whimper compared to the bang of its DoubleClick acquisition news.
But the two events may be related in a way that could spell trouble ahead for
the paid search bid management companies like Atlas, Omniture, KeyWordMax,… - Google’s Q1
2007 Profit & Revenue Rises Over 60%
Google announced first quarter earnings for 2007 showed revenues of $3.66
billion, an increase of 63% compared to the first quarter of 2006 — and an
increase in profits of 69%. You can see the financial tables for the first
quarter of 2007, plus the earnings call is archived, and… - Google Acquires
Marratech’s Video Conferencing Software
Google announced that they have acquired Marratech’s video conferencing
software (not the company, just its software)…. - Time For Google
To Give Up The Fight Against Paid Links?
The Paid Links Economy from Philipp Lenssen at Google Blogoscoped is a nice,
thoughtful follow-up to last week’s paid links debate that erupted after
Google’s Matt Cutts featured a new way to report paid links. There’s plenty of
the history of link buying and assorted comments, though Philipp’s article
doesn’t… - New SEO Tools:
Robots.txt Builder, Term Targeting & Crawl Test
Three new SEO tools came out this week that are worth a look. Dave Naylor
released a robots.txt builder tool, while SEOmoz released term targeting and
crawl test tools. Some more about the tools, below:… - SES NY: Click
Fraud Remains A Contentious Issue
Yesterday, Click Forenics released its quarterly Click Fraud Index showing a
purported increase in click fraud from 14.2 percent in Q4 ’06 to 14.8 percent
in Q1. By contrast, Google argues that "click fraud" constitutes less than
0.02 percent of all clicks. Chris Sherman earlier summarized the Click
Forensics findings…. - StumbleUpon
Releases StumbleThru For Domains
StumbleUpon, a search service that displays recommended sites for users based
on interest profiles, has released StumbleThru, a service that searches for
content from some of the most popular sites on the web, including Flickr,
MySpace, Wikipedia, YouTube, BBC, CNN, and Physorg. This makes it easy to
discover new content… - Yahoo’s
Upgrades And Migrates Events Site Upcoming
Events are an important but historically neglected area of local search,
previously the almost exclusive province of newspapers and printed weeklies.
Now there are a range of startups and more established sites providing local
events information. They include Socializr, Attendio, Eventful, Zvents,
Citysearch, AOL Cityguide, Heyletsgo, Jambase, the various ticket… - Google To
Integrate News With Web Search Results
Soon, Google will quietly begin changing the way it blends news results and
standard web search results, co-mingling links to news sources and web pages
if your search terms are relevant to current news events. The new format will
replace OneBox news links that have normally appeared at the top… - Search In
Pictures: Easter; Search Fun, Google Power, Art & Signs
In this week’s Search In Pictures, here are the latest images culled from the
web, showing what people eat at the search engine companies, how they play,
who they meet, where they speak, what toys they have and more…. - The Case Of The
Missing White House Cached Page On Google
In my story about Google’s new content removal tools, I highlighted the fact
that anyone can potentially wipe out the cached copy of a page, even if they
aren’t the page’s author. To illustrate this, I was going to use as an example
how the official George W. Bush page’s… - Google Declares
Stephen Colbert As Greatest Living American
It’s official. Stephen Colbert is the Greatest Living American, or at least
now ranks tops for that phrase at Google. It’s all come from the latest Google
bombing campaign sparked off in part by Stephen himself. The backstory on
this, plus the "I thought Google bombing didn’t work anymore"…
Search News Headlines From Elsewhere
Applications & Portal Features
-
Does Anyone Really Click on Sponsored Links in Gmail?, Grokdotcom - Gmail Spam
Filtering Back To Normal, Jeremy Zawodny
Business Issues
Local, Maps & Mobile
-
Toilet on Google Maps? Horseshoe? Colts Fan?, InsideGoogle -
Big Money in Little Screens, New York Times -
Mobile
Search Site Creation and Optimization: Part 1 of 2, Search Engine Guide -
Mobile phones represent next frontier for search, Reuters
Paid Search & Contextual
- If it
ain’t broke…, Inside AdSense Blog - LinkedIn Not
Labeling Google AdSense Ads, Search Engine Roundtable -
Should Google Refuse To Sell Ads That Profit From Tragedies?, InsideGoogle -
Google Gets Mixed Bag in Latest Ruling in American Blinds Case, Eric
Goldman -
ADiFY banks $19m to challenge Google Adsense?, E-Consultancy -
New Google AdWords Dashboard Looks Like Yahoo Panama, Search Engine
Journal
SEM Industry
SES New York 2007: Now in Comic Form!, SEOmoz- ESCA and
Chef Dave Pasternack, SEO Wife -
Estuvimos presentes en Madrid, Google Webmaster Central Blog - Searchnomics –
another search engine marketing conference series, Pandia -
SES Toronto’s Coming! June 12-13, 2007, Traffick - Finding The Women in Tech
and Women in Search, Cre8PC -
Who’s Your Favorite SEO’s Celebrity Look-a-Like?, Search Engine Guide - The
Internet Marketers Manifesto, SEO Scoop - Why Selling SEO
Services is Typically a Bad Business Model, SEO Book.com -
You Can’t
Afford Michael Jordan, But You Can Get a Strong SEO Leader, Search Engine
Watch
SEO & SEM
Custom 404 Pages
Aid Search Engine Optimization, Search Engine
Guide- Google’s Historical Data
Ranking Factors Revisited, Plus Advertising Rankings, SEO By The Sea -
SEOmoz Whiteboard Friday – Everybody Wants to Rule The SERPs, SEOmoz - Google’s Web History Patent
Applications, SEO By The Sea
Copywriting Makeover: Value vs. Vision – Part 2 of 2, Search Engine Guide
Social Media
-
Digg API, Flash Application Toolkit, and Contest Announced!, Digg -
Petition Against Alexa’s Statsaholic Lawsuit, Mashable
Will You Be My Friend?, Askville Blog-
Wikipedia founder mulls revenue options, Reuters
Video, Audio & Image Search
- Is YouTube Selling Text
Links to Politicians, Threadwatch -
YouTube to collect user data, News.com
Other Stuff
-
AOL founder launches health care Web site, News.com -
Google, Wikipedia Sued By Politician Confused About How The Internet Works,
Techdirt - Google Clarification,
Gray Hat News
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