SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose Paid Listings
According to SEMPO, a search marketing industry association, the US Federal Trade Commission is “strongly considering” a review of how well — or poorly — search engines are compliance with its 2002 guidelines on disclosing paid listings to consumers. The news comes in a letter that SEMPO — the Search Engine Marketing Professional Organization — sent to […]