SearchCap: The Day In Search, October 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results

  DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn with the recent launch of a video that accuses Google of putting searchers in a “bubble” of personalized results. The video hits on a few of DuckDuckGo’s consistent talking points in its ongoing battle to […]

• DuckDuckGo Adds Zero-Click Info From Zanran

  DuckDuckGo has added new “zero click” information from Zanran to its search results, giving users quicker access to some of the deeper web content that Zanran offers. You may remember Zanran from my profile last year, Zanran: New Search Engine That Unearths Data In Charts, Graphs & Tables — it’s essentially a search engine for […]

• Paid Search Advertising Gets More Complicated In 2013

  Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising was heading in 2013. I figured we’d hear some wild predictions about new mergers and buyouts, ad formats, campaign automation tools; and the usual whining about rising CPCs, Google’s quality […]

• The Most Popular App Store Keywords From Chomp & Google Play

  SEOs focusing on Web search may have had a Panda update and an EMD update at the beginning of October, but SEOs focusing on mobile and app search have had their own share of turmoil in the last few months. In February, there was a major spam crackdown by Apple which resulted in many developers […]

• Why It’s Time For Local SMBs To Get On Board With Mobile

  While attending BIA/Kelsey’s SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing. Small businesses today operate in a time when smartphone adoption is growing rapidly (eMarketer predicts there […]

• Google’s iOS Maps App Appears In Leaked Screenshots

  From Ben Guild we get to see some blurry native iOS Google Maps screenshots. We know the app is coming; the questions are: 1) precisely when and 2) will Apple do anything to block it? My guesses would be: 1) within the next month and 2) no. Guild says the mapping app is currently in […]

• The Publisher’s Guide To Enterprise News SEO

  At Define Media Group, we jokingly say that we are unafraid to be the best in the world at an industry that is imploding faster than Amanda Bynes’s career. With many major media conglomerates as bedrock clients and hundreds of news and magazine titles under our watchful eye, the following thoughts represent our attempt at saving […]

• Google’s Matt Cutts On “Will Search Spam Go On Forever”

  Google’s head of search spam, answered some questions in the Power Searching with Google Hangout on Air #2 on October 2nd. In that video, he was asked by fellow Googler, Dan Russell a Search research scientist at Google, will search spam go on forever? This question was asked about 36 minutes into the video, where […]

• Foursquare Takes On Yelp With New Homepage Search Box

  Perhaps it was always inevitable that Foursquare would shift its emphasis from location-based social networking to local search. Indeed, the site has been moving in this direction for quite some time, and very self-consciously for the better part of the past year. This afternoon the company is rolling out a new PC homepage for users […]

• Google’s Little Nemo Comic Strip Logo: Winsor McCay

  Google is celebrating the 107th anniversary of the comic strip by Winsor McCay named Little Nemo. The comic strip originated on October 15, 1905 in the New York Herald and continued through July 26, 1914 at William Randolph Hearst’s New York American newspaper. This is Google’s first comic strip logo, where you click on the […]

• Report: Majority Of FTC Commissioners Want Antitrust Action Against Google, But Vertical Search Might Not Be Issue

  Reuters is reporting that majority of those on the US Federal Trade Commission believe an antitrust case should be brought against Google. But if action comes, it doesn’t seem likely to involve Google being found to “favor” its own “vertical” search engines like local or shopping over competing ones. Apparently four of the five FTC commissioners […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads
• Europeans To Ask Google To Change Unified Privacy Policy, Gain User Consent For Data Collection
• Blogging For E-Commerce: Driving Revenue And Traffic
• Google+ Page Administration (Awkwardly) Makes Its Way To Mobile Devices

Search News From Around The Web:

Applications & Portal Features

• Less is more, Google Drive Blog

Business Issues

• Google German Criminal Street View Probe Said to Be Dropped, Bloomberg
• Marissa Mayer: Ready to rumble at Yahoo, Fortune
• Answers CEO Seeks More $270 Million Acquisitions, Bloomberg
• Softbank to Buy 70 Percent Stake in Sprint: Sources, CNBC
• 10,000 Muslim Protesters Demonstrate At Google UK HQ Over YouTube Film, TechCrunch
• Apple Appeals Tokyo Court’s Ruling for Samsung in Lawsuit, Bloomberg

Local, Maps & Mobile

• How To List Your Business in TomTom, applemapsmarketing.com

Link Building

• Build links not (just) relationships, Skyrocket SEO
• The 3 Link Building Tools I Always Use (And How I use Them), State of Search

Paid Search & Contextual

• Yahoo! Bing Network – The Most Bang for Your Buck, Bing Business Blog

SEO & SEM

• Bing Tools to manager SEO work, keyword research and analytics, Bing Webmaster Center blog
• 10 Reasons SEO Is Harder for Small Businesses, WordStream
• Google Liked It, But They Wouldn’t Put a Ring on It, Sugarrae
• How to optimise products for Google Shopping and Product Listing Ads, Econsultancy
• Search Engine Robots – Just like you and me?, koozai.com
• Should You Change Domain Names or Not?, SEO Theory
• The new Google guidelines described, Feedthebot blog
• The Trademark Police: Paid Search Tips for Trademark Owners and Resellers, RKG Blog
• What would you do if you had the Google Algorithms for a day?, SEO Chicks
• When video content means bad news for your site, SEO Copywriting