SearchCap: The Day In Search, August 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google’s SEO Guide On A/B & Multivariate Testing
Google posted their official word on how you can conducting web site testing using A/B testing or multivariate testing and stay clear of any issues with search engine crawlability or penalties. Google said if you do this, you need to make sure to follow these guidelines: No cloaking.Cloaking—showing one set of content to humans, and […]
- Google Translate: Picture To OCR To Speech
Google Translate announced they added in integration with Google Goggles, to help with your translation needs. So when you are in a restaurant and the menu looks foreign to you, you can pull out your Google Translate app and have it search for the translation. You take a picture of the words, highlight the words […]
- Google Shopping – The Balance Between Old & New
One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product Search listings, which are part of […]
- The SEO’s Guide To Adding Content For SERPs & Sales
Driving around recently in my hometown of Woodinville, WA, gave me a pair of contrasting marketing experiences I wanted to share with you: Scenario #1: I was driving to the grocery story along a two-lane curving road when I came up on a fellow in dark clothes, standing in the shade, probably 30 or more […]
- Up Close: Gmail In Google Search Results Field Trial
Google released a “field trial” today allowing people who enroll to do Google searches and get information from their Gmail messages mixed in with their web results. Don’t worry. Only those enrolled see their own messages this way. Below, a look at how it works. If accepted into the program, after you do a search, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Study — Perhaps Flawed — Finds Sharing Much Higher On Twitter & Facebook, But Why Google+ Is Still Worth The Time
- FTC: $22.5M Penalty To Get Google To “Take Its Privacy Obligations More Seriously”
- Invitation Not Required: Pinterest Opens To The Public
- The Missing Mobile Metric
- New Facebook Mobile Ads Help Developers Promote App Installs
Search News From Around The Web:
Business Issues
- Borrowing from Google, Yahoo CEO Marissa Mayer Begins Makeover, Wall Street Journal
- Here’s What Happens To Google Employees When They Die, Forbes
- How Google might prevent a banking crisis, Financial Post
Local, Maps & Mobile
- Is Google Thinking About Abandoning the Zagat Rating System?, Mike Blumenthal
- Fly through Seattle and Denver with new 3D imagery on Google Earth for mobile, Google LatLong
Paid Search & Contextual
- An easier way to view advertising policies, Inside AdWords
Searching
- Google Bug: Next Page Looping To Same Page, Search Engine Roundtable
- Scholar Updates: Making New Connections, Google Scholar Blog
SEM Industry
SEO & SEM
- Why SEO’s Usually Suck at PPC Marketing, WordStream
- 9 questions writers ask about SEO copywriting, SEO Copywriting
- Advanced PPC Account Management Disorder, Marketing Pilgrim
- Are Rich Snippet Reviews Making a Limited Comeback in Local?, Mike Blumenthal
- Extreme Negative SEO: Know Your Vulnerabilities, Search Engine Watch
- Google AdWords Reps Have Internal Campaign Builder Tool?, Search Engine Roundtable
- How I Recovered from the Google Panda Slap, seorankings.com
- How to Run Foreign Language PPC Campaigns, Certified Knowledge
- It’s Time to Get Hyper Local with Your SEO, Search Engine People
- Keep It Fresh: Steps for Updating Your Website Content, BruceClay.com
- Learning SEO – Where to Start, distilled
Video, Music & Image Search
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