SearchCap: The Day In Search, September 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Activity Makes Michelle Obama The FLOS (First Lady Of Search) A Pew Research study that was released this week showed that Democrats are more likely to mix social media and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)
A Pew Research study that was released this week showed that Democrats are more likely to mix social media and political activity. They might be more likely to mix politics and search, too, at least judging from data comparing search activity from Michelle Obama and Ann Romney that Google has shared today. Michelle Versus Ann […]
- Pew: 50 Percent Have Cleared Smartphone Search History
There’s a cat and mouse game going on between developers, publishers and mobile users. The former group is often trying to “connect the dots” and gather as much data and information on user behavior and, in some cases, individual activity as possible. By contrast, mobile phone owners (especially smartphone owners) are often trying to thwart […]
- FTC On Search Engine Disclosure: Aware Of Issues, No Further Comment
In July, I wrote the US Federal Trade Commission asking for it to review whether search engines are complying with paid listing disclosure guidelines it created in 2002, since it appeared these were being ignored. After two months, I finally got a response. The FTC is aware of the issues but didn’t have more to […]
- The Simple Truths About Why Retargeting Is Broken
As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, ‘no, you can’t marry your 8 year old boyfriend’ and ‘you are absolutely not going out in that!’. […]
- How B2B Marketers Can Develop A Better Social Media Plan This Fall
As B2B marketers assess the strengths and weaknesses of their SEO programs so far this year, the relationship with social media marketing must come into focus. As I wrote in a column last year, 66% of organizations with a formal SEO process were integrating social media into their overall SEO strategy. But social media plays […]
- The Pocket-Sized Mad Scientist Of Conversion Optimization
Regular readers of the Search & Conversion column know well one of my fellow contributors, Brian Massey. His columns are consistently some of the most educational and entertaining. The first time I met Brian was at a Pubcon session on landing pages, where he had donned a white lab coat, was engaging the audience — […]
- AdCenter Preview Tool Update Aims To Answer “Where’s My Ad?” Question
Microsoft AdCenter advertisers have longed for some way to verify that their ads were running, and a solution is coming, promises a blog post from Microsoft Advertising. The fix will come in the form of an updated ad preview tool, which will let advertisers see whether their ads are showing generally, or to a targeted […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- With Mobile Traffic Above 25 Percent, Quora Launches It First Android Apps
- LinkedIn Debuts Real-Time Activity Notifications
- Up Close With Twitter’s New “Timeline Widgets”
- The Value Of Nothing
- Study: “Right Price” Triggers 72 Percent Of Mobile Travel Buying
Search News From Around The Web:
Applications & Portal Features
- Google spreadsheets, now with discussions, Google Drive Blog
Business Issues
- Oracle to pay Google’s $1 million court fee, SiliconBeat
- Zuckerberg Pledges Not to Sell Facebook Stock for 12 Months, Wall Street Journal
- Chinese outfit files for Pinterest, Quora trademarks, gigaom.com
- French publishers want to charge Google for republishing articles, ITworld
- Google wins face-to-unlock for multiple users patent, makes us hungry for Android support, Engadget
- Jackie Reses Joins Yahoo! as Executive Vice President of People and Development, Yodel Anecdotal
Link Building
- Are Directory Links Still Worth Doing?, Search Engine Watch
- Finding Linkbuilding Prospects Using Google Discussion and Blog Search, Search Engine People
Local, Maps & Mobile
- Introducing Quora for Android, The Quora Blog
- Live from Nokia and Microsoft’s Windows Phone 8 event, The Verge
- Making exploration easier for people around the world with Google Maps, Google LatLong
- Poll: One in Five Android Users Plans to Buy the iPhone 5, Wired
- You’ve Been Served: OpenTable Reaches 15 Million Review Milestone, TechCrunch
Other Items
- Google Users Want Daily Paralympics Logos, Search Engine Roundtable
Paid Search & Contextual
- AdWords scripts – now available to all AdWords users, Inside AdWords
Searching
- Gdgt Refocuses As The Remedy For Overwhelmed Gadget Shoppers, TechCrunch
- When Did You Last Google Your Name?, State of Search
SEO & SEM
- Keyword Research and Analysis – The Free Way, eLegacy
- A Brief Guide to Robots.txt and Five Mistakes to Avoid, koozai.com
- Fierce SEO: Make Search Engines Work for You, Daily SEO Tip
- How to Use Learning Styles to Boost Your Content Strategy, BruceClay.com
- Is Inbound Marketing The End Of SEO As We Know It?, Search Marketing Standard
- Optimizing PDF Files for Search Engines, www.business2community.com
- Setting up PPC Campaigns, Search Engine Watch
- The Ultimate Guide to Content Planning, SEOmoz
Social Media
- New: Get Notified on LinkedIn, LinkedIn Blog
Video, Music & Image Search
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