How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Topic: Gap
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Google’s Year Of Change Hits Mobile Retail
How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
As The Yahoo-Microsoft Search Alliance Falls Short, Could A Yahoo-Google Deal Emerge?
Once again, Yahoo is earning so little under its search deal with Microsoft that Microsoft is having to make up the difference due to a revenue guarantee. If the performance doesn’t improve, Yahoo might go looking for a new partner, which could include Google. Let’s explore how the deal has continued to falter, quarter-after-quarter, and […]
SearchCap: The Day In Search, March 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
7 Tips To Use Paid Search To Unite Brands During A Merger
Do you recall the merger of AT&T and Cingular Wireless back in 2007? At the time, experts questioned AT&T’s decision to retire Cingular’s brand name. After all, it was very popular. But now the AT&T brand is stronger than ever, and hardly anyone remembers the brand they cut. When faced with a merger today, marketers […]
Biz Stone: Twitter Drives “Let’s Watch It When It’s On” Viewing
Twitter doesn’t claim to have caused the biggest Super Bowl viewing audience in history, but maybe it helped, says Twitter cofounder Biz Stone. Stone sees Twitter as helping drive live viewing by creating a shared experience. Stone also had a further rebuttal to Malcolm Gladwell’s dissing of the value of social media in political movements. […]
Search Tips For Black Friday & Cyber Monday
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
Big Deal: Facebook Emerges As Major Player In Mobile And Location-Based Services
The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, “Deals” […]
SearchCap: The Day In Search, October 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q3: $7.29 Billion, Display And Mobile Showing “Momentum” Google said it earned $7.29 billion in Q3 2010, an increase of 23% compared to the same period in 2009. Quarterly growth […]
Bing, Now With Extra Facebook: See What Your Friends Like & People Search Results
At long last, Facebook’s social data is coming to search in a big way. Bing is now making use of it to show new “Liked By Your Friends” matches and Facebook-powered people search results. The move offers a huge amount of promise, and perhaps gives Bing a edge that Google can’t quickly replicate. But at […]
SearchCap: The Day In Search, April 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google “Augmenting” Street View With Local Biz Information Google started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months […]
Goodbye Google Advertising Professionals Program, Hello Google AdWords Certification
Google’s longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level […]
Supercharging Your Ads With Google Sitelinks
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]
Black Friday 2009: Bing Cashback Bumps, Users Searching For Deals
It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black Friday” related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you […]
How Much Detail Do Product Detail Pages Need?
Can an ecommerce store’s product detail pages bog a visitor down in too much detail? Can you provide the wrong information and leave people with unanswered questions? My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him […]
SMX West 2009 Podcast: Ask The Paid Search Buyers
In this session, search marketers take questions from the audience about paid search. Click the play button to begin listening to this podcast. [audio:https://searchengineland.com/audio_assets/west09/AskThePaidSearchBuyers.mp3] Moderator: Misty Locke, President and Co-Founder, Range Online Media Speakers: Randy Antin, Director of Interactive Media, Perfect Escapes Mark Fiske, Senior Manager of Search Marketing, Gap Inc Direct Derek O. Miner, […]
Microsoft Integrates Cashback And Products Vertical
Microsoft announced yesterday that it had folded its Cashback program into Live Search Products. Cashback began as a incentive program for consumers to use Live Search as well as CPA-based advertising vehicle for retailers and e-commerce sellers. Cashback icons appeared beside ads responsive to commercial queries for participating marketers: Cashback icons (like Google Checkout icons) […]
SearchCap: The Day In Search, February 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Communications Head Jill Nash To Depart
Jill Nash, the head of communications at Yahoo, is leaving the company. According to AllThingsD, Nash is “spent” after the transition from Terry Semel to Jerry Yang and the roller coaster of MicroHoo. She spent two years at the company, originally coming from The GAP. Arguably she had to manage corp. communications during the company’s […]
Microsoft Trumpets Cashback Successes
Microsoft Live Search Cashback launched with great expectation in some quarters that it would grow Microsoft’s search share dramatically. That, so far, has failed to happen. But Microsoft says it is making progress toward its own more realistic goal of growing commercial search traffic over the long term, highlighting some new figures it says show […]
SearchCap: The Day In Search, September 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the […]
Are You Endorsed By The Search Engines?
Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which these certifications can be used, and […]
SearchCap: The Day In Search, September 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
After Striking Out With Google, Perfect 10 Bats Against Microsoft Over Image Search
Perfect 10 has issued a press release announcing it is now going after Microsoft for copyright infringement over including Perfect 10’s images in Live Image Search. Norm Zada, Perfect 10’s president said: Microsoft is showing tens of thousands of extremely valuable celebrity images, along with Perfect 10 images, without authorization, which it obtains from hundreds […]
SearchCap: The Day In Search, May 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Court Reverses Preliminary Injunction Against Google Showing Thumbnail Images
Court ends ruling halting Google sex thumbnails from Reuters covers the US 9th Circuit Court of Appeals lifting a preliminary injunction against Google over showing thumbnail images. In February 2006, a lower court ruled in favor of Perfect 10, which claimed Google violated copyright law by displaying thumbnails of images from its web site.
Q&A With Marissa Mayer, Google VP, Search Products & User Experience
Marissa Mayer has been the driving force behind Google’s Spartan look and feel from the very earliest days. In this wide-ranging interview, I talked with Marissa about everything from interface design to user behavior to the biggest challenge still to be solved with search as we currently know it. I had asked for the interview […]
SearchCap: The Day In Search, Dec. 18, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo Names Nash New Chief Communications Officer
Valleywag noted earlier this month that Yahoo chief communication officer Chris Castro had been quietly dropped from Yahoo’s management page. Her replacement has now been named, Jill Nash, who starts on January 16 of next year. Nash previously was vice president of global communications for Gap. Her predecessor Castro had held the position for nearly […]