How to use customer acquisition and retention goals in Google Ads
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
Topic: Gmail
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Google Ads MCC hacked? Here’s what to do immediately
Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage.
Strategy is the new keyword: What drives paid search performance now
Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design.
The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
Google expands Personal Intelligence to AI Mode, Gemini, Chrome
Google is bringing Personal Intelligence to U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome.
Google says AI Mode stays ad-free for Personal Intelligence users
Google AI Mode will remain ad-free if you link apps, even as ad testing expands in its U.S. rollout of more personalized features.
Google Search Ads in 2026 require a different kind of audit
Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded podcast.)
Google leaves door open to ads in Gemini
A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.
What it takes to make demand gen work for B2B and ecommerce
From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
AI agents in SEO: A practical workflow walkthrough
A practical look at how AI agents like n8n automate SEO workflows, from scraping to structured delivery – and where they fall short.
How to reduce low-quality leads from Performance Max campaigns
Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.
Performance Max reporting for ecommerce: What Google is and isn’t showing you
Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
Google Ads API update cracks open Performance Max by channel
Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.
Google Ads API v23 brings PMax data, richer invoicing, scheduling
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
Why Performance Max looks different for B2B in 2026
PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
Google brings Personal Intelligence to AI Mode in Google Search
This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.
Why Demand Gen works best alongside Performance Max for ecommerce
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
This is also coming to Google Search in AI Mode soon, Google added.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google Ads for niche markets: What actually works in 2026
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Google expands Performance Max channel reporting to MCCs
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Google adds location targeting controls to Demand Gen campaigns
Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
What is AI, actually, and how is it affecting SEO?
Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Google Search Console adds branded queries filter
You can filter your performance reports and there are new insights reports - this is a gradual rollout.
The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
The three AI research modes redefining search – and why brand wins
With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
Google Ads now flags low-quality images
Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Google’s AI Max for Search: What 30 days of testing reveal
AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.