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Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.
The documents have been made public by the Department of Justice as the federal antitrust trial continues.
This will be released in the "coming months" on iOS and Android, Google said.
Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.
The tech problem is preventing Discovery ads from being served on Google properties such as Gmail.
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.
Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
How to maximize your advertising across Google's networks.
Bard also adds dark mode, Google Lens, more integrations, all announced at Google I/O.
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
The AI will generate ads by remixing creative content (images, videos, text) to target specific audiences and meet campaign objectives.
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
The new ads will be available globally over the next few weeks.
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more