What your Google Ads hour-of-day report doesn’t tell you
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
Topic: Google Ads
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
Building an AI agent for ad management: The hard part isn’t the AI
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
More leads or better leads? Optimize for what your business needs
Form fills don't tell ad platforms what makes a lead valuable. Deeper-funnel signals can improve lead quality and campaign performance.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Google analytics 4 (GA4): Ultimate guide and tutorial
Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.
Google Ads API Developer Assistant gets major AI agent upgrade
Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
Google brings Gemini Omni video creation to Google Ads
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.
Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
When paid media optimization starts working against you
Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.
Your paid media ROAS isn’t 5x. Or 2x.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
Google expands Local Services Ads categories ahead of migration
Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
How to improve Google Ads lead quality with CRM data
Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.
Google adds new AI Max testing and planning tools
Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.
Google Ads is finally building a stronger foundation for B2B lead gen
Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.
Keyword mapping: A step-by-step guide to better SEO + free template
Learn how to organize keywords, avoid cannibalization, and boost SEO with our keyword mapping guide and free template.
Google updates Branded Searches conversion measurement
Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.
Build your SEO strategy as if search engines don’t exist
Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.
SMX Now: The target bidding apocalypse and how we’ve been here before
Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
The $113,000 paid search test: How much traffic did organic replace?
Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy.
The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
Google sets AI Max migration timeline for Search campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google to migrate Travel campaigns to Search campaigns for Travel
Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.