SearchCap: The Day In Search, August 17, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Searcharazzi: Where to get the best scoop at SES San Jose
  Face it, sessions are great for learning, but no place to get good scoop. For those heading to San Jose, mother of all Search Engine Strategies shows, here is a cheat sheet on where to get the best scoop. I leave it to the spies to leave good stuff…
• 
  Search in Pictures: Wyclef Jean, Cricket & Hamster Lounge
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
• 
  CalTech Student Releases Tool For Hunting Wikipedia Spin Jobs
  In Vote On the Most Shameful Wikipedia Spin Jobs, the Wired Blog Network reports that Virgil Griffin, a Caltech graduate student, has released a Wikipedia Scanner search tool that identifies edits by corporate IP block. Just type in the name of a corporation to see what sort of anonymous Wikipedia…
• 
  Search & Serendipity: Finding More When You Know Less
  Today, Just Behave welcomes the second of our guest columnists, Larry Cornett, Vice President of Search Experience at Yahoo.—Gord Hotchkiss Where do you go to get your daily fix of fresh information? If you are like millions of other users out there, you hit sites like Digg, Delicious, Techmeme,…
• 
  Google Explains The ‘White Space Coalition’ And Its Push For Unused TV Spectrum Internet Access
  It sounds a little like the name of a band: The White Space Coalition. We previously wrote about the joint effort (by Google, Microsoft, Intel and others) to provide Internet access to consumers through unused parts of the television spectrum, so-called “white space.” See our previous coverage in “Microsoft, Google…
• 
  Google Sued For Trademark Infringement By American Airlines Over Sponsored Ads
  Eric Goldman reports that American Airlines is suing Google over trademark infringement in AdWords. As Eric points out, this type of lawsuit is nothing new to Google. Many companies have taken Google to court for allowing advertisers to bid on their trademarked names. However, in this case, American Airlines, the…
• 
  Family Guy & Google Form Video Ad Distribution Deal
  Google’s AdSense to distribute videos from BusinessWeek reports that Google and the creators of “Family Guy” and Raven-Symone, star of the Disney Channel show “That’s So Raven,” have formed a deal to distribute their videos with ads from AdSense. The TV programs will be distributed throughout the AdSense network and…
• 
  Fast Search To Fire 148 Employees
  Fast Search & Transfer lets go of 148 employees from Pandia reports that Fast Search and Transfer will be letting 148 employees go this year. The employees who are being fired are reportedly being compensated for the downsizing. Fast Search & Transfer have reportedly hired 400 employees in 2006 and…
• 
  Google Launches Ad Traffic Quality Resource Center
  Google announced the launch of the Google Ad Traffic Quality Resource Center. This center will educate both novices and experts on click fraud, Google’s prevention methods, what Google considers click fraud, as well as links to other resources to learn more about recent updates on click fraud and traffic quality….

Search News From Around The Web:

Applications & Portal Features

• Google Web applications expanded to 5 universities, Reuters

Business Issues

• Bad News And New CEOs at Technorati And Podtech, Techcrunch
• Ask.com on the Upswing, New York Times
• Google Cease & Desists Logo Use, Google Blogoscoped

Conferences

• Do you know the way to San Jose? We do!, Yahoo! Search Marketing Blog
• The OFFICIAL SES San Jose 2007 Party, Joseph Morin
• Sweet 16 at SES, Yahoo Search Blog

Local, Maps & Mobile

• When Google Earth isn’t good enough…, News.com

Link Building

• Widget-Like Techniques for Small Business Link Building, SEOmoz
• Is It Possible To Get Listed In DMOZ These Days?, LinkJuicy
• Link Building for Large Corporate Sites, Search Engine Watch
• Software Awards To Get Backlinks, Google Blogoscoped

Paid Search & Contextual

• You don’t have to be in premium position to get customers, Traffick
• Google AdWords and Paid Search: CPA vs. Existing CPC-Model, Search Engine Journal
• The Rules of attracting the right customer with awesome adCenter ad copy, adCenter Blog
• How Should You Handle High-Performing Keywords in Google AdWords?, Search Engine Roundtable
• How To Geotarget Your Google Ads to a Specific City, Search Engine Roundtable

SEM Industry

• Interview with Rand Fishkin of SEOMoz, marketmou.com
• Warnings Google Needs to Incorporate, John Honeck
• Yes, I just resigned as SES Official Party Coordinator, Joseph Morin
• Leaving Philadelphia…, Chris Boggs

SEO & SEM

• Setting client expectations for search engine ranikings and SEO success, Closed Loop Marketing
• Using Google Trends to Research your Brand, Search Engine Guide
• Excellent 404 Handling, Rimm Kaufman
• First Generation SEO%u2019s Still Kicking Butt, Cre8PC
• How a Newbie Can Kick an SEO’s Butt and Steal Their Clicks, Bob Massa
• Weird Referrals From Microsoft’s Live Search?, Search Engine Roundtable
• Google PageRank & Play-Doh, Search Engine Journal
• Search Engine Optimisation-friendly Design in a Web 2.0 World, Search Engine Guide
• SEO In-house Spotlight: Tim Dineen with Indeed.com, Search Engine Journal
• SEO is More Important Than Ever, Search Engine Guide

Social Media

• Facebook Takes Action Against "Black Hat" Apps, Techcrunch
• Facebook Timeline and Patent Application, SEO By The Sea
• Biggest Facebook App Acquisition Yet: TripAdvisor Reportedly Acquires Where I’ve Been for $3 Million, Inside Facebook
• Whiteboard Friday – "Wiki-Wiki-Wiki WHACK!", SEOmoz

Video, Music & Image Search

• YouTube Replace Searches for Funny Videos, Hitwise
• How to YouTube, Official Google CPG Blog
• Top 5 Online Music Streaming Services: The Velvets Test, Read/Write Web

Other Items

• Inheritance and loss? A brief survey of Google Books, FirstMonday

Hot Items From Sphinn, Our Social News Sharing Site:

• What the nF? Sphinn adds nofollow!
• SEO Lessons from Zappos.com
• Why Isn’t EVERYONE #1 on Google?
• Web 2.0 Analytics, Better Than Google Analytics
• Staying at the Paris Hilton: Untangling Location Searches and Searcher Location
• Free Link Giveaway — Last Call
• Churchfather of Linkbait and Inventor of Link Brokering Resurfaced: Bob Massa Launches SEO Blog ::
• Google Competing for SEO/M Clients (UPDATE)
• How A Danny Sullivan Comment Helped Form SEMpdx
• Roundtable Covering 67+ Sessions at SES San Jose
• Run a StumbleUpon Advertising Campaign For Your Blog
• Michelle Macpherson Releases Social Media Daily
• PR7 Kicked Out Of Google For Text Link Ads: Master New Media Is Out Of Google Search Results
• 3 Reasons Yahoo! Local Search Can Dominate Google
• 9 ways to increase your website traffic
• Google Clarifies Link Exchange Guideline