While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
Also, Google talks about search rankings and spam prevention.
Plus new Google Ads smart bidding features.
The announcements position Google as the middle ground between shoppers and retailers.
Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.
Its augmented reality for your ears.
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Building the data bridge between online and offline.
Google is surfacing product attributes such as "Material" in Shopping ads.
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
It's free! Take full advantage of Surfaces across Google.
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Breaking news from Google I/O on search related topics including Google top stories, AR and 3D objects, Google Lens, Google Assistant and Lens.
AR walking directions could be a breakthrough application for the industry.
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
Now that Lens is no longer buried in Google Photos we'll see more rapid adoption of visual search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Searchers can use Google Lens directly within Google Image search on mobile for some images.
Most of the new features were for mobile devices and focused on structured data and machine learning.
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
Bing unlocks new intelligent visual search features within the Bing app for iOS and Android.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Agency Dashboard launches today Jun 5, 2018 by Barry Schwartz This new dashboard, announced a month ago, is now live and available for use. Building an in-house search […]
Better text recognition, lookalike search and real-time functionality are upgrades.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Stop! Think twice before using nofollow attributes on your websiteMar 16, 2018 by Patrick Stox Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working to integrate AMP benefits into future open web standardsMar 8, 2018 by Michelle Robbins Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. […]
This indirect rollout of visual search is intriguing but awkward.
Here are several trends that will affect nearly every search marketer in the year ahead.
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The lowdown on driving app downloads with Universal App campaignsDec 7, 2017 by Matt Lawson Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson […]
While it makes lots of mistakes, it also gets lots of things right.
Apple Maps could be the beneficiary of the company's push into augmented reality and "autonomous systems."
Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana.