How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
Topic: Google Nest
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Machine reservations: Google’s Duplex expanding to more Android, iPhone users
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants.
‘Google Guarantee’ local listings appearing in Google Home results
The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct.
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for growth.
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search.
SinglePlatform and Moz partner for restaurant SEO and content distribution
Each company will enable the other's customers improve visibility and local discovery in search.
Google updates related searches to show image thumbnails, featured snippet-style results
Featured snippets are now used in the related searches section in Google's mobile results.
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cast your vote: Let’s give ‘exact match’ real meaning with a new nameNov 19, 2018 by Ginny Marvin We’re holding a totally unauthorized vote to rename exact match. Cast your best […]
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google's cross-platform Assistant strategy.
SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Google Assistant will now find you ‘good news’
'OK, Google: Tell me something good' triggers positive news stories from the Solutions Journalism Network.
SearchCap: Google update still rolling out, Bing adds hotel booking, page speed performance & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Google releases speakable markup for news publishers interested in Google Assistant
Google has released new markup and schema aimed at bringing more news content to the Google Assistant and Google Home devices.
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers.
Google Home and Chromecast device currently offline
Google can only respond "sorry, something went wrong, try again in a few seconds" at this moment to your Google Home requests.
SearchCap: Google’s indexing API, SMX East agenda, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting it done: how to overcome common link building blockers Jun 26, 2018 by Paddy Moogan Link building is tough to begin with and made harder when company policies slow down […]
Google Home now communicates in Spanish
Say 'Ok Google, ¿cómo será mi día?' and now Google Home can answer.
Google turns on ‘Continued Conversation’ in the Google Assistant
Users will be able to ask repeated follow-up questions without the need to say "OK Google."
SearchCap: Google Search Console welcomes API, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local pack business categories dynamically change based on queryJun 18, 2018 by Barry Schwartz Google now uses searchers’ keywords to customize the local pack business categories. How social networks usurp […]
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
How to watch Google I/O 2018 keynotes
Google I/O is underway. Tune in now.
Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
Google updates recipe markup for Google Search & Google Assistant
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues.
Google Assistant sometimes uses AccuWeather when their weather service fails
When Google's first-party responses are not available, Google may ask if you want to use a third-party service.
SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and […]