SEO/GEO audits with AI fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
Topic: Google Search
4 ways to strengthen buy-in for technical SEO work
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
Google publishes guide on optimizing for generative AI features
This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Google confirms spam policies apply to AI Overviews and AI Mode
Google clarified that spam tactics aimed at influencing AI-generated answers in Search can violate its existing spam policies.
Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Why TurboQuant could accelerate the shift to entity-driven SEO
TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Google may be about to widen the SEO playing field
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
Google to no longer support FAQ rich results
FAQ rich results will no longer show in search and the Search Console features will go away.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
Why intent alignment matters more than perfect technical SEO
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Google updates links within AI Overviews & AI Mode
Google says these updates make it "easy for you to connect with authentic voices and explore useful information across the web."
Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
Google Preferred Sources now works for all languages
Preferred Sources was supported globally but English only, now it works for all languages.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
What blog posts should you write to be mentioned in ChatGPT?
A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.
Can a fake brand win in AI search? New experiment says yes
A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.
4 signals that now define visibility in AI search
Rankings don’t guarantee visibility in AI search. Four signals determine which brands appear and how they’re described.
Searchers just want you to be helpful
AI search is raising the bar, not changing the goal. Create content that answers real questions with clarity, depth, and expertise.
The framing gap: Why AI can’t position your brand
AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference.
Why more content is no longer a reliable way to grow SEO
Content at scale can dilute authority, split rankings, and waste crawl budget. Here’s what’s actually driving visibility now.
Google spam reports with personally identifying information won’t be used and processed
This is a change from what Google announced only a week ago.
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
Google adds Read more links best practices
This was added to the search developer documentation.
Rand Fishkin: Zero-click search began long before AI
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Why bottom-of-funnel content is winning in AI search
Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn that into pipeline.
No-JavaScript fallbacks in 2026: Less critical, still necessary
Rendering isn’t always immediate or complete. Learn where no-JavaScript fallbacks still protect critical content, links, and indexing.