Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Topic: Google Search
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
How AI search gives old negative content new life
AI-generated answers can turn outdated articles into influential citations. Learn how to reduce reputation risk and respond effectively.
How to justify GEO investment without perfect attribution
You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters.
How to win SEO budget conversations with your CFO
Your CFO doesn't care about rankings or traffic. Frame SEO around business risk, CAC, and pipeline to build a stronger investment case.
Google clarifies canonicalization fixes can take up to two weeks to resolve
Google made updates to some of its canonicalization documentation to clarify timing and more technical details.
Google expands AI ad disclosures across Search, YouTube, Discover
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
Stop saying ‘best practice’ and start bringing proof
SEO stops sounding like black magic when you can point to the exact Google doc that backs it up. Here's how to use it to earn buy-in.
Why you should opt out of Google Search Partners
Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.
How to make your SEO strategy more commercially aware
Prioritize SEO using the metrics that matter most to the business, including revenue, profitability, and return on investment.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
Google merchant listings support sale duration and product category
These changes aim to align more with the Google Merchant Center feed and capabilities.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence. Here's how.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
A Google Ads targeting tactic that cut invalid clicks by 50%
After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.
Google Search now sends searchers directly to publisher-hosted AMP pages
Google will continue to support the open-source AMPhtml format, the company told me.
Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented
Google makes recipes in AI Mode more publisher friendly
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
Why proving technical SEO ROI is so difficult
Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
Google June 2026 spam update done rolling out
This spam update took two full days to roll out.
The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.
Google releases June 2026 spam update
This update should only take a few days to roll out.
B2B brands rank in Google but appear in just 3% of AI Overviews
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
Google tests “Strongest match” labels on Search ads
Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
Google Search Console AI performance reports rolling out to more users
John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Content pruning for AI search: When to remove, redirect, or consolidate pages
Discover key metrics for content pruning and decide whether to remove, redirect, or consolidate pages with our free decision matrix workflow.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
7 AI search shifts you can’t afford to ignore
Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.
Google penalties: Why prevention is cheaper than recovery
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.