Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Topic: Google Tag Manager
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.
4 website actions you can track with Google Tag Manager
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.
Here’s how to use Google Tag Manager’s new Trigger Groups
This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM.
SearchCap: Link building tools, Salesforce gets a new co-chief executive & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link-building tools you may not know about Aug 13, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each […]
SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to project SEO traffic levels and avoid saying, ‘It depends’ Jul 18, 2018 by Simon Heseltine Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you […]
SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
From Search Engine Land:
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
SearchCap: Penalty guide, Google Tag Manager scrolls & faster images
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Our ‘Ultimate Guide to Google Penalties’ launches todayOct 18, 2017 by Michelle Robbins Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. […]
Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website pages.
SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core business division on Monday […]
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]
SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing updates its DMCA take-downs and copyright removal processApr 21, 2017 by Barry Schwartz Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. 5 must-dos for […]
Yext files for long-awaited $100 million IPO
Last year the company announced a revenue "run rate" of $100 million.
SearchCap: Poor Google featured snippets, related picks & getting Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How we hijacked Google’s SEO guide search rankingsMar 6, 2017 by Dan Sharp Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google […]
How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
Feed your search marketing obsession at SMX Advanced
For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […]
Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.
Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out “soon”. UET will help advertisers understand Which ad campaigns are most […]
Google Analytics Rolls Out New Tag Manager Tools
Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users customize their infrastructure and better manage bulk user access. [blockquote cite=”Google Analytics Blog”]From creating and managing users to previewing and publishing containers and […]
Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels
To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attribution capabilities Google has planned for the next few months. With cross-account conversion tracking, you can create one snippet of code to use across […]
Google Webmaster Tools Adds Google Tag Manager Verification Support
The Google Webmaster Central blog announced you can now use a new method to verify your site with Google Webmaster Tools. Now, you can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. To verify your unverified site with Google Tag Manager, go to the Webmaster Tools home page. […]
Yext Takes Google Tags Idea Across Web
Local advertising provider Yext has spearheaded the launch of a Google-like “tags” product that receives distribution across a vast array of local sites including Yelp, Yahoo, Mapquest, Superpages, Topix, Patch, Citysearch and others. It’s being characterized as an “anti-Google alliance.” That’s not exactly correct. As a practical matter it gives advertisers a way to run […]
A guide to Google: Origins, history and key moments in search
Google, founded in 1998 by Larry Page and Sergey Brin, is the most popular search engine in the world, with a commanding market share of over 80% globally and just under 80% in the U.S. While we don’t have any figures direct from the company, it’s estimated that billions of searches – or trillions per […]