How Frederick Vallaeys sees AI reshaping the future of paid search
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
Topic: Google
SEO/GEO audits with AI fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
4 ways to strengthen buy-in for technical SEO work
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
Google publishes guide on optimizing for generative AI features
This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more.
Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
How custom visuals boosted organic traffic by up to 110%
A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
The future of law firm SEO depends on authority, not volume
Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Google confirms spam policies apply to AI Overviews and AI Mode
Google clarified that spam tactics aimed at influencing AI-generated answers in Search can violate its existing spam policies.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
Google expands Ads API testing tools in v24.1 release
Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers.
Google Analytics adds AI Assistant channel to measure AI traffic
You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.
How to prioritize technical SEO fixes by business impact
Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility
New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.
Google tests Merchant Advisor inside Merchant Center
Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.
Google says Search Query Reports may not show actual user searches
Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Why TurboQuant could accelerate the shift to entity-driven SEO
TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
Why your brand isn’t making the AI recommendation set
Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
The next era of link building is citation optimization
AI search can leave high-ranking brands out of buyer answers. Link builders need to optimize the sources that AI systems retrieve and cite.
Google Ads adds Gemini-powered dashboards for real-time insights
Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Google Discover performance reporting bug in Search Console
You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
The delegation boundary: How AI decides which brands win
AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
Google Ads to auto-link YouTube channels starting June 10
Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Google rolls out Merchant Center for Agencies globally
Agencies can now manage and optimize product data across all clients in one place as Google expands Merchant Center globally.
Google may be about to widen the SEO playing field
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
Why Google Ads, GA4 and CRM numbers never match
Attribution models, reporting windows, and customer journeys all create measurement gaps between ad platforms, analytics tools, and CRMs.
The legal consequences of using AI — and the safest way to do it
AI creates growing risks around copyright, privacy, misinformation, and compliance. Here’s how organizations can reduce legal exposure.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.