Google Analytics adds cost data imports for Meta and TikTok ads
Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.
Topic: Google
Researchers fooled AI models with fake dates to boost visibility
Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.
Google open-sources ads API MCP server for AI developers
This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.
Forget the Great Decoupling – SEO’s Great Normalization has begun
The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value.
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
Apple Ads: What you need to know in 2026
Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem.
How to measure and maximize visibility in AI search
Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and more.
Google’s virtual try-on adds shoes, expands internationally
The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.
Campaign Type added to Google Ads Channel Performance report
Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
How to get smarter with AI in PPC
AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
DOJ and Google wrap up ad tech monopoly hearing
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
YouTube launches Activation Partners program
YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.
Google testing AI-generated descriptions for search snippets
Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
Brand protection is growth protection in an AI Search world
Brand protection fuels growth. Discover three hidden PPC pitfalls wasting your budget and how AI can turn defense into ROI.
Google Search serving issue in some locales
Google confirmed a data center issue impacting serving some search results in some regions.
Hreflang: The hidden crisis in international SEO
Hreflang tags help Google serve the right language pages. Learn what they are, why they matter, and how to implement them for global SEO visibility.
Google reviews & SEO: Advanced strategies that scale
Google Reviews impact local rankings, trust, and CTR. Learn advanced tactics to earn, manage, and leverage reviews for enterprise SEO success.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
Google to phase out Call-Only Ads by 2027
Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.
Google Analytics expands benchmarking with unnormalized metrics
Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.
Google Ads copywriting with AI: Getting the prompt right
Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.
AI Max for Search: Everything you need to know
From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.
The rise of technical branding in the age of AI search
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
Google Ads to enforce new requirements for Message assets
You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.
Organizing content for AI search: A 3-level framework
Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.
YouTube dominates AI search with 200x citation advantage: Data
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
Unlinked mentions: Measure brand impact beyond links
Unlinked mentions still matter. Learn how to track them, evaluate their SEO and PR value, and use insights to strengthen brand visibility and authority.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it
User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Google Ads tests new Labs hub for experimental features
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
Google adds ROI insights to Meridian marketing mix model
You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.