When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
Topic: Google
Google Ads brand settings: What you need to know about inclusion & exclusion
Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.
Google Local Service Ads now uses your booking links from Business Profiles
Make sure you opt out, if you do not want to pay for booking link leads - because Google has opted you in.
Why SEO is your best defense against declining organic traffic
SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts.
Not appearing in Google AI Overviews significantly harms webpages: Study
Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.
Google Search Console API delayed
The web interface is not delayed but the API seems backed up since last Thursday.
Google sued by Chegg over AI Overviews hurting traffic and revenue
Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?
Microsoft Bing testing Copilot Search
Is this the next version of Bing Search or AI Search?
MTA vs. MMM: Which marketing attribution model is right for you?
Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.
Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google faces EU charges over search bias
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
Is AI making PPC marketers better or worse?
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.
7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google gives Responsive Search Ads more flexibility
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
Google AI Overviews more volatile than organic rankings: Report
The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.
How to restructure your website using personas: A guide for better results
Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.
Google Posts gain AI-enhanced images feature
Now when you add a post in Google Business Profiles, you can add AI-generated backgrounds to your images.
6 ways GPT Operator is changing PPC automation
GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it falls short.
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.
Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
How to use keyword insertion for more effective Google Ads
Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
DeepSeek & SEO: What you need to know
Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Google Ads tests ‘Advanced Plans’ feature for budget optimization
Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget allocations.
Google Display & Video 360 API gets major update
Google launched the beta version of DV360 API v4 alongside new v3 features, including mandatory optimization objectives.
The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.
Why you need humans, not just AI, to run great SEO campaigns
AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.
How to prevent PPC from cannibalizing your SEO efforts
Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.
Why traditional keyword research is failing and how to fix it with search intent
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Google confirms most review count bugs fixed but some still to go
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Google tackles key Performance Max concerns in FAQ
Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.