How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
Topic: Google
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google adds “web” filter to only show text-based links in Google Search results
Google said the filter appears on the top of the results page alongside other filters.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Technical SEO tips to master Google core updates
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
Google RSAs in 2024: Everything you need to know
The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.
Google limits functionality of suspended ads accounts
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.
Search ad costs rise, conversion rates decline again in 2024
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
Report: Alphabet still wants to acquire HubSpot
Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached.
Google Shopping Ads get conversion annotations
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
How to navigate negative Glassdoor and Indeed company reviews
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Google CEO on future of links, AI making Search quality worse
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Surviving and thriving in the new Google
Navigating March 2024 updates for content creation, link building, and SEO success
PPC landing pages: How to craft a winning post-click experience
Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
What is ad hijacking and how do you protect your brand from it?
In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Google hides search results count under tools section
Is the results count one step closer to fully going away?
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
Google disavow link tool will go away at some point
John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Google’s huge search market share loss wasn’t real: Data revised
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.